Extending Learning Beyond the Classroom - Past, Present & Future Adam Hall President, SkillsTutor
Brief Video http://youtu.be/Uym5DGsEeJ0
In this Presentation : • A quick history of mobile learning • Market penetration • Use cases • Catalysts driving the adoption of mobile learning • New and improved content, networks, tools and platforms • The Funding context • Some exemplary mobile learning projects • Challenges • Looking ahead – the vision for mobile education
A quick history of mobile learning • In 1901, Linguaphone used wax cylinders for a language lesson series • The Dynabook (1968), a concept book-sized computer offered simulated learning for children. • The 'Wireless Coyote' project in 1991 used mobile computers connected by wireless networks. • In the 1990s, Asian and European universities explore, develop, and evaluate mobile learning for students.
A quick history of mobile learning • Palm has universities and companies build and test mobile learning on the PalmOS platform. • MOBIlearn and M-Learning projects are funded by the European Commission in the 2000s.
But, is that really the “History” of Mobile Learning? • Challenge your paradigm on what is “normal” learning • Santa Claus • “One Nation, Under God” • The “Concept” of Zero • Compulsory High School Education • What else??? • Has LEARNING always looked the way it looks today?
So, where did “Brick and Mortar” come from? • The need to scale… • Agriculture • Immobility of libraries • Immobility of chalk boards • Immobility of …
Learning can and SHOULD be MOBILE again! Mobile Devices allow learning to be: • Personalized • Dynamic • Learner centric • Scalable beyond our wildest dreams
Education is going mobile in the United States and worldwide. • It’s already started happening, and the pace of adoption is quick.
Mobile usage worldwide • By 2020 6 billion - 80 % of the world's population will use mobile phones, and 4.7 billion people will access the internet, primarily on mobile devices.
Smartphones – the numbers in the US • One out of four cell phones in the US are smart phones • Growth rate outpacing that of PCs TEN-FOLD • Mobile devices are displacing laptops.
Smartphones – the numbers for students • Smartphone access for middle and high school students in the US jumped 42% from 2009 to 2010 • 44 % of high school students in Title 1, rural, urban areas have smartphones • Same percentage for students in suburban, non-Title 1 schools
What does that mean? • Irrelevance of the Digital Divide? • Parents are making the choice to supplement their child’s education with anytime access to digital resources
Digital Natives This audience is: • Connected • Communicating • Computerized • Content-centric • Community oriented
How students will use mobile devices for school • 68%: Internet research - anytime, anywhere • 53%: Collaborate with peers, teachers, SME’s using instant messaging or text messaging
How students will use mobile devices for school • 37%: Create and share documents, videos or podcasts • 35%: Record lectures or experiments to review again later
StudyBlue Research • Students with Smart Phones study 40 minutes more per week • 19% study in the bathroom • 17% study whileexercising • More likely to track grades and assignments online • Less likely to pull all-nighters • 40% of all study sessions include a “fun phone break” • Texting • Email • Web surfing • Talking on phone • Social networking Always Learning
Available Applications and Demand At this time: • Apple App Store: Thousands of Ed Apps • More parent-child / Less teacher-student • Some junk … getting better
Worldwide - the market for mobile learning • The worldwide market for Mobile Learning products and services will grow from $3.2 billion in 2010 to $9.1 billion by 2015 • The US is now the #1 buying country for Mobile Learning, followed by: • Japan • South Korea • UK • Taiwan This is 70% of the global mobile learning market.
Worldwide - the market for mobile learning • Changing Fast: • By 2015, these countries will only account for 40.6% of all expenditures. • The highest growth rates: • China • India • Indonesia • Brazil
Worldwide – the market for mobile learning • Top ten growth rates are in developing economies: • Asia(6) • Latin America (2) • Africa (2) • Mobile learning is now an essential strategy to improve education in these developing economies.
Worldwide – the market for mobile learning • Turkey: • purchasing 15 million tablets for school children • India and the Philippines: • subsidized the development of personal learning devices and have launched them in 2011. • India: • $35 ‘Aakash’ tablet has already been launched • second generation model will be out early 2012.
Worldwide – the market for mobile learning • From nothing to everything • Magical contraption • Very few have experienced self-paced e-learning on a desktop • Inalienable Rights?
Mobile Learning - "value creation" • Mobile learning has exited the "market creation" phase and has entered the "value creation" phase in the US • Time spent to reach 50 million users • Radio: 38 years • TV: 13 years • Internet: 4 years • iPod: 3 years • Facebook: 2 years
In 1984 there were only 1,000 devices in the world capable of accessing the Internet. • Eight years later this had reached one million. • Last year it reached one billion • Probably will double soon
Mobile Learning - "value creation" • “Advanced Features” are now “Must Haves” • Extraordinary innovations such as: • Location-based learning • Mobile augmented reality • Haptic-enabled (touch based) learning • Intelligent decision support • “Smart" personal learning appliances
Mobile Learning = Ecosystem of Features and Benefits • These include: • Mobile commerce • Near field communications (NFC) – (bumping) • Mobile advertising • Mobile web browsing • Device-independent multimedia • Location-based services • ebooks • and, of course, MOBILE APPS
Global Mobile Learning Adoption Content Suppliers Technology Suppliers Catalysts driving the adoption of mobile learning Service Suppliers Service Suppliers
The content distribution channel is expanding rapidly • 100+ app stores TODAY and the number is growing by 1-2 stores a month • 15-17% of all titles are Mobile Learning apps.
There are now global mass-market stores operated by GetJar, Amazon and Opera • The Google, Apple, and Blackberry stores have dedicated education categories.
In mid-2010, Apple launched “Bulk Buying” method for academic buyers. • B2B movement targeting institutional sales • Apple’s Special Ed section: additional 5 million students with 85 apps on day 1
Everything is Evolving at Light Speed….. • Major spike in sales of smartphones, ebook readers, and tablets in 2010. • What’s evolving? • Cost (lower) • User interface (slicker) • Processing speed (faster) • Peripherals (sexier) • On-board memory (stronger) • Internal storage (larger) • Motion sensors (touchier) • Wireless connectivity (becoming ubiquitous)
4G • 4G (fourth generation) wireless networks • There are six in operation now • Extraordinary range of wireless • US will have the largest 4G coverage in the world.