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AGENDA

ECT 455:E-COMMERCE WEB SITE ENGINEERING  deliverable f: web site presentation and prototype demo Prepared For: Prof. Rhoel P Lomahan Prepared By: Silver team Wednesday, June 9, 2010. AGENDA. Background & Overview Business Model & Value Proposition Consumer & Purchase Analysis

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AGENDA

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  1. ECT 455:E-COMMERCE WEB SITE ENGINEERING deliverable f: web site presentation and prototype demoPrepared For:Prof. Rhoel P Lomahan Prepared By:Silver teamWednesday, June 9, 2010

  2. AGENDA • Background & Overview • Business Model & Value Proposition • Consumer & Purchase Analysis • The E-Commerce Value Chain • Technical & Design Aspects • Usability Testing • Prototype Demo • Q & A

  3. Background & Overview • Project Background • Team organization • Business Overview • Real offline business! • Market analysis

  4. Business model & value proposition • Business Model • Merchant • Advertising • Value Proposition • Customers • Firms

  5. Consumer & purchase analysis • Intended Customers • Demographic highlight • Types of Customers & Attraction Factors • Analytical/ patient buyers • Best prices, reviews, discounts • Types of Shopping Experience • Utilitarian/ hedonic shoppers • Organized content/ attractive homepage

  6. E-commerce value chain • Customers Attraction (Marketing) • Pricing, promotions, coupons • Social Networks • Customers Interaction (Sales) • Reviews, categories, Search engines • Special offers, registration (user acct) • Acting on Customers Instructions (Order Mgt.) • Handling payments & shipping • Reaction to Inquiries (Service) • FAQ, emails

  7. Technical & design aspects • Information Architecture • Site map (high level) • Site Structure • Page/ Navigation layout • Color scheme • Pages content • Design Requirements & Implementation • Programming language • Database Structure (ERD) & site interaction • Forms Validation (CSS)

  8. Technical & design aspects • Information Architecture (High Level Site Map)

  9. Technical & design aspects • Site Structure (Layout & Color Scheme)

  10. Technical & design aspects • DB Structure (ERD)

  11. Usability Testing • Primary Personae • Test Scenarios • Description • Results • Changes

  12. Prototype Demo • Demonstration Account • User Id: • Password: • Website URL • http://ectweb.cs.depaul.edu/silver40/

  13. Q & A

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