Talking American and Values: How to Win on Health Care

1. Talking American and Values:How to Win on Health Care David Domke Department of Communication University of Washington

2. Agenda The Public Messages 3. Example

3. Section 1 The Public

4. The Public, 1: Decision-making

5. The Public, 1: Decision-making Drew Westen: The Political Brain, 2007

6. The Public, 1: Decision-making Drew Westen: The Political Brain, 2007 Two visions of mind and brain have dominated contemporary American politics. One is a dispassionate vision, which suggests that voters choose candidates by examining their positions on the issues and coolly calculating their relative costs and benefits. The other, a passionate vision, suggests that voters are moved by the feelings that candidates and parties elicit in them and are guided by their shared values and goals. “

7. The Public, 1: Decision-making Drew Westen: The Political Brain, 2007 The dispassionate vision has guided much of the strategy that has reliably cost Democrats winnable elections over the past four decades, and it could do so again in 2008. It suggests that the way to convince voters is to offer them the portfolio of issues and facts that most appeals to their self-interest. But this vision flies in the face of everything we know about how the mind and brain actually work. It flies in the face of 40 years of social-science research. It flies in the face of American political history. “

8. The Public, 1: Decision-making Drew Westen: The Political Brain, 2007 By my count, voters disagreed with Ronald Reagan on about 75 percent of ‘the issues.’ But they liked him. They believed he would restore America’s greatness. They voted with their values. So do Democrats, but their candidates too often hide their values in the fine print of their policies. … If you don’t make people feel the health-care crisis — either as a disaster that could one day hit them or as something that just isn’t right — you won’t win on health care, regardless of how sound your plan is. “ “

9. The Public, 2: Engagement

10. The Public, 2: Engagement Dutiful Relational

11. The Public, 2: Engagement Dutiful Relational Obligatory

12. The Public, 2: Engagement Dutiful Relational Obligatory S/elective

13. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts

14. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts Citizenship = everyday acts

15. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts Citizenship = everyday acts Receive media

16. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts Citizenship = everyday acts Receive media Navigate media

17. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts Citizenship = everyday acts Receive media Navigate media Joiners

18. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts Citizenship = everyday acts Receive media Navigate media Joiners Networkers

19. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts Citizenship = everyday acts Receive media Navigate media Joiners Networkers Want security

20. The Public, 2: Engagement Dutiful Relational Obligatory S/elective Citizenship = formal acts Citizenship = everyday acts Receive media Navigate media Joiners Networkers Want security Want epicness

21. The Public, 2: Engagement Dutiful Relational

22. The Public, 3: Age

23. The Public, 3: Age States by age: Youngest

24. The Public, 3: Age 1. Utah States by age: Youngest 2. Texas 3. Alaska 4. Idaho 5. California 6. Georgia 7. Mississippi 8. Louisiana 9. Arizona 10. Colorado

25. Section 2 Messages

26. Messages and the Public words meaning

27. healthy environment

28. hunting and fishing

29. Behaviors/opinions Messages and the Public U.S. adults Regularly listen to National Public Radio Buy coffee at coffee shops at least once a week Shop Wal-Mart regularly or once in a while

30. Poll Question 1 Do you regularly listen to National Public Radio? Yes No Click on the down arrow if you can’t see the response choices.

31. Behaviors/opinions Messages and the Public U.S. adults Regularly listen to National Public Radio 10% Buy coffee at coffee shops at least once a week Shop Wal-Mart regularly or once in a while

32. Poll Question 2 Do you buy coffee at coffee shops at least once a week? Yes No Click on the down arrow if you can’t see the response choices.

33. Behaviors/opinions Messages and the Public U.S. adults Regularly listen to National Public Radio 10% Buy coffee at coffee shops at least once a week 10% Shop Wal-Mart regularly or once in a while

34. Behaviors/opinions Messages and the Public U.S. adults Regularly listen to National Public Radio 10% Buy coffee at coffee shops at least once a week 10% Shop Wal-Mart regularly or once in a while

35. Behaviors/opinions Messages and the Public U.S. adults Regularly listen to National Public Radio 10% Buy coffee at coffee shops at least once a week 10% Shop Wal-Mart regularly or once in a while 84%

36. Section 3 An Example

37. The Climate Change Movement

38. The Climate Change Movement

39. The Climate Change Movement Responsibility Legacy for future Opportunity

40. The Climate Change Movement transp Responsibility Legacy for future Opportunity

41. The Climate Change Movement transp Responsibility Legacy for future Opportunity energy

42. The Climate Change Movement transp rich/poor Responsibility Legacy for future Opportunity energy

43. The Climate Change Movement transp rich/poor Security Legacy for future Opportunity consum energy

44. The Climate Change Movement transp rich/ poor TRANSP RICH/POOR Responsibility Legacy for future Opportunity consum energy ENERGY

45. The Climate Change Movement Two Approaches

46. The Climate Change Movement

47. The Climate Change Movement 1. Mary Pearl, president Wildlife Trust

48. The Climate Change Movement 1. Mary Pearl, president Wildlife Trust One of the most important and overlooked ecosystems in the world is in areas of rapid land conversion, where agriculture is encroaching on wilderness and where wildlife, livestock and humans are in close proximity. When you talk about emerging diseases, that's where they're emerging from. Nipah virus, which was first identified in Malaysia in 1999, is an example. “

49. The Climate Change Movement 1. Mary Pearl, president Wildlife Trust Pig farms were carved out of forested areas, and fruit orchards were planted next to the pig enclosures, which brought pigs into contact with fruit bats, the natural reservoir for Nipah virus. The virus spread to pigs and then to the farmers, and the ones who caught it had a 40 percent mortality rate. Organizations such as ours are pioneering a new specialty we call conservation medicine. In developed countries, the default assumption is that you're healthy unless you have a specific disease. “

50. The Climate Change Movement 1. Mary Pearl, president Wildlife Trust In developing nations you have a whole cornucopia of pathogens: malnutrition, exposure to pesticides and other toxins, a heavy parasite load, and people are living among livestock and wildlife. Jonathan Patz of the University of Wisconsin documented a huge upsurge in malaria-carrying mosquitoes in the Peruvian Amazon, corresponding with intensive settlement and deforestation. Clearing the trees changed the population balance among the mosquitoes. Those are the kinds of challenges we’re increasingly going to face in the 21st century. “ “