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Conducting a SWOT

Conducting a SWOT. Des Lee Futurscope Ltd. Introduction. Introduction to SWOT analysis Issues to consider when doing a SWOT Pitfalls Questions at any time. Model of Strategic Planning. Resources. Environment. Analysis. Implementation. Choice. SWOT Output. A description! Qualitative

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Conducting a SWOT

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  1. Conducting a SWOT Des Lee Futurscope Ltd.

  2. Introduction • Introduction to SWOT analysis • Issues to consider when doing a SWOT • Pitfalls • Questions at any time

  3. Model of Strategic Planning Resources Environment Analysis Implementation Choice

  4. SWOT Output • A description! • Qualitative • Introspective • Subjective • Creative • Agreed/consensual

  5. SWOT Analysis • External factors — Opportunities & Threats • Internal Factors — Strengths & Weaknesses

  6. Key Definitions • Boundary for external analysis • Benchmark for internal analysis

  7. Opportunities and Threats • Audit external influences • Nature of the environment • Market analysis • Competitor analysis

  8. Audit the Environment A brainstorming activity to generate ideas Which environmental (external) influences have affected the department in the past and which are likely to do so in the future?

  9. Nature of Environment • Political factors • Economic factors • Socio-cultural factors • Technological factors • Environmental factors • Legal factors

  10. What matters? Identify the features or combination of features to which the department needs to pay attention over the strategic planning period

  11. Strengths and Weaknesses • Internal focus • Resources • Power • Seven S’s

  12. Seven S’s • Strategy • Structure • Systems • Staff • Skills • Style • Shared values

  13. What matters? Identify the internal strengths and weaknesses to which the department needs to pay attention over the strategic planning period

  14. Future actions • As a result of SWOT… • What future directions could the department go in? • What actions could/should the department take? • Prioritise them

  15. Issues to consider • Level of involvement • Methodology • Internal or external facilitation • Inclusion of minority views

  16. Pitfalls • Power structures and cliques • Relationships • Mixed agendas • Academic and non-academic views • Group dynamics

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