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Principles & Elements of Design. Principles of Design. There are ten principles that encompass an interesting design. Repetition Opposition Subordination Transition Creativity. Balance Rhythm Emphasis Proportion Unity. Balance. To bring into proportion, harmony.

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Principles & Elements of Design


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    1. Principles & Elements of Design

    2. Principles of Design • There are ten principles that encompass an interesting design. • Repetition • Opposition • Subordination • Transition • Creativity • Balance • Rhythm • Emphasis • Proportion • Unity PT Instructronics

    3. Balance • To bring into proportion, harmony. • To make or be equal in weight or force. • Formal: symmetrical • Informal: not symmetrical, but balanced visually PT Instructronics Balanced Not Balanced

    4. Rhythm • A flow or movement having a regularly repeated pattern of lines, planes, or surface treatments. PT Instructronics

    5. Emphasis • Force of expression or special attention given to something LOOK PT Instructronics

    6. Proportion • Golden Rectangle: The comparative relationship between things with respect to size. 5 x 8 4 x 7 3 x 5 PT Instructronics

    7. Unity • Consistent use of line, color, and texture Oops PT Instructronics

    8. Repetition • The act of repeating lines, spaces, textures, ... PT Instructronics

    9. Opposition • Long - Short • Thick - Thin • Black - White PT Instructronics

    10. Subordination • Not all parts of the design have the same rank or value. Some are more important than others. The less important are subordinate, but they still are necessary for an effective design. Most Important Channel 2 Stormy Nite Meteorologist Subordinate PT Instructronics

    11. Transition • Change from one aspect of the design to another. Color Shape PT Instructronics

    12. Creativity • Being imaginative or inventive, stimulating inventive powers. • Making a mountain out of a mole hill. PT Instructronics

    13. Elements of Design • Six integral components in the creation of a design: • Light & Sound • Space • Materials & Texture • Line • Form • Color PT Instructronics

    14. Line • Straight, curved, horizontal, vertical, diagonal. • Produces a sense or movement. Curved: graceful flow Horizontal: increases length Vertical: increases height Diagonal: shows a transition PT Instructronics

    15. Form • The shape, outline, or configuration of anything. • Some examples of specific forms are: Squares, rectangles, circles, ellipses, triangles, and ovals. PT Instructronics

    16. Color • Provides definition, interest, variety, change • red: warm • yellow: attention • green: lessen tension • blue: cool, formal • violet: mystery PT Instructronics

    17. Light and Shadow • By using various combinations of light & shadow you can create a sense of depth. PT Instructronics

    18. Space • By incorporating the use of space in your design, you can enlarge or reduce the visual space. PT Instructronics

    19. Materials: Texture & Color • By the use of various patterns combined with appropriate colors you can simulate various materials. PT Instructronics