Principles of Two Dimensional Design. THE PRINCIPLES OF COMPOSITION. UNITY AND VARIETY BALANCE WEIGHT AND GRAVITY EMPHASIS SPACE. THE VISUAL ELEMENTS OF DESIGN. Line, Shape, Texture, Value, and Color. IN COMBINATION OF MULTIPLE PARTS TO CREATE A HARMONIOUS WHOLE.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
UNITY AND VARIETY
WEIGHT AND GRAVITY
Line, Shape, Texture, Value, and Color
IN COMBINATION OF MULTIPLE PARTS TO CREATE A HARMONIOUS WHOLE
THE PRINCIPLES OF COMPOSITION
UNITY AND VARIETY
WEIGHT AND GRAVITY
Unity can be defined as similarity, oneness, togetherness or cohesion
Variety can be defined as difference. You create variety when elements are changed.
Learning to find the right balance between unity and variety is the key to a visually successful work.
COMPOSITION IS AN ART AND NOT A SCIENCE
Cut with a Kitchen Knife, 1919
Collage, 44 x 35”
After The Last Supper
2005 85″h x 29′w.
20,763 spools of thread
Unity and variety are the cornerstones of composition, combined effectively the composition is both cohesive and active.
The visual perception
that emphasizes the importance of
the whole composition through the
combination and use of :
continuity and closure
to create visualunity
Gestalt Psychology emphasizes the importance of unity, connection and completion.
VISUAL INFORMATION IS UNDERSTOOD AS A WHOLE BEFORE IT IS EXAMINED SEPARATELY.
Msot peolpe can raed any snetnace as lnog as the frsit and lsat lteters of ecah wrod are crroect.
Grouping Repetition Proximity Continuity Closure
Three Studies for Figures at the Base of a Crucifixion 1, 2, 3
Robert Mapplethorpe Thomas in a Circle 1987 photograph
Our minds group objects by similar shapes and colors
Gustav Klimt, Death and Life, 1915,
oil on canvas, 5’10”x6’6”
we use the
Rene Margritte Golconde, 1953
In design the distance between visual elements is called proximity
FUSION = POSITIVE / NEGATIVE SPACE
FUSION WITH GRADATION OR TRANSPARENCY CAN DISSOLVE THE LINE BETWEENPOSITIVE / NEGATIVE SPACE
Michelangelo Creation of Adam 1510
The fluid connection among compositional parts.
Skillful use of continuity can add visual movement to a design.
Closure makes it possible to communicate using implication
Chuck Close, Self-Portrait , 2004-2005
oil on canvas 102 x 86”
David Hockney David Graves , 1982
MANY ARTISTS AND DESIGNERS COMBINE SOME OR ALL THE PRINCIPLES OF GESTALT IN A SINGLE COMPOSITION
Michael Anderson Portrait of David Lynch, Poster 60'' x 60'', 2002
Faith Ringgold Who’s Bad 1988, Acrylic on canvas, fabric border, 74 x 69”
Felix Gonzalez-Torres, Untitled (Death by Gun), 1990, Offset print on paper, 44 x 32 inches
The orientation of objects within an image can influence the visual weight of the piece.WEIGHT AND GRAVITY
Bernice Abbot, Exchange Place,
New York, 1934, Photograph
Refers to the equal distribution of weight or force among visual units
The more common method is to
place objects of equal mass or
weight on each side of the
CALLED FORMAL BALANCE
Looks for unique relationships that appear at first glance as though it ought not to work, yet it through variety creates interest.
CALLED INFORMAL BALANCE
This is also referred to as
Approximate Symmetry is created when similar imagery appears on either side of a central axis
Downtown - Reflections, 1991
16 1/4 x 10 "
creates equilibrium between visual elements that are different in
This is also referred to as informal balance
This is a simple diagram and example of radial balance.
Double Rober with Zipper, Print, 37 x 27 in
Paris Street Scene, 1972, oil on canvas, 40 x 60 in
Judy Chicago, Through the Flower, 1972 Drawing
Rejection Quintet: Female Rejection Drawing, 1974 29” x 39”
Frida Kahlo Las Dos Fridas, 1939
BARBEQUE, 1982, oil on canvas, 5’5” x 88’4”
Scale and Proportion strongly affect compositional balance and emotional impact
Proportion refers to the relative size of visual elements within an image
DI VINCI Vitruvian Man
Les Valeurs Personnelles (Personal Values) 1952