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HS.fi/Mobiili Finland’s largest mobile site

HS.fi/Mobiili Finland’s largest mobile site. HS.fi/Mobiile weekly unique visitors more than 66 000 (DoP Visual Site) That’s more than 70 % of Sanoma News mobile traffic!

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HS.fi/Mobiili Finland’s largest mobile site

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  1. HS.fi/MobiiliFinland’s largest mobile site

  2. HS.fi/Mobiile weekly unique visitors more than 66 000 (DoP Visual Site) • That’s more than 70 % of Sanoma News mobile traffic! • Media sales started in 2008 with pilot campaigns with Sonera (click-to-call), Nissan, Fonecta (CPC/download), Nokia, Verkkokauppa.com • Three releases in one year (rel 1 07/2008, rel 2 10/2008 and rel 3 12/2008) • Even with aggressive pricing moves in 2009, media sales remain brisk • Sufrport Awards -finalist, Sanoma Award -finalist 2008, Grand One -finalist 2009 HS.fi/Mobiili is the largest mobile service in Finland Rel 3 Rel 1 Rel 2 Helsingin Sanomat / Kurkijärvi

  3. More than 300 000 page views, visit lasts for close to five minutes • Growth has been excellent in both visitor numbers and page views • Average time on site has gone from 2 min 47 s (week 35/2008) to 4 min 57 s (week 4/2009) • Active feedback management; 99 % of feedback positive (”will use service again”)

  4. Key functionalities: • Excellent news service (HS.fi:n web news in mobile format) • Best sports score service (live results, fixtures, tables) • Mobile links (HS.fi/mobiili is thestarting page for mobile browsing) • News Videos • Daily poll • AdManager Integration • Free Mobile Weather • Best comics: Viivi & Wagner, Fingerpori • Text version for increased handset support Helsingin Sanomat / Kurkijärvi 28.1.2009

  5. Usage numbers show commuters most active, mobile also has a ”third hump” • Breakdown of daily use shows differences between mobile behaviour • Online: two peak times • Mobile: a third peak time e.g. ”hump” in the figures late in the evening at bedtime • A new media for a formerly medialess time

  6. A good browsing experience is essential to creating successful services: a combination of optimizing for different technologies and waiting for the potential userbase to grow • Finding reliable analytics data is a challenge: HS.fi/mobile uses DoP (Omniture) iPhone was the deal-clincher: biggest mobile handset at HS.fi/mobiili

  7. Thank you! • More information • xxx.xxx@Sanoma.fi • xxx xxx xxxx 7

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