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World’s largest travel site

World’s largest travel site. Help travelers around the world plan and have the perfect trip. 21. 35M. 80. 45M*. languages. app downloads. City Guide cities. monthly uniques. * Average monthly unique users on mobile devices for Q4 2012, according to TripAdvisor log files.

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World’s largest travel site

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  1. World’s largest travel site • Help travelers around the worldplan and have the perfect trip

  2. 21 35M 80 45M* languages app downloads City Guidecities monthly uniques * Average monthly unique users on mobile devices for Q4 2012, according to TripAdvisor log files

  3. Huge in-destination use case 94% research local things to do 75% checking for restaurants 80% look for directions on maps Sources: Greystripe, MDG, Our Mobile Planet

  4. Mobile travel planning 55% research destination information 50% check hotel information 73% make mobile travel purchases based on price discounts Sources: Greystripe, MDG, Nielsen

  5. Transforming the flight experience 50% travellers check flight status • 30% • Check in to a flight Sources: MDG, Nielsen

  6. Instant social sharing 85% take travel photos 76% post photos to social media Sources: MediaBistro

  7. Common challenge: Mobile app vs. mobile website Tip • Faster • Better user experience • Customer love • More pageviews/ repeat visits • Strong brand loyalty • Stronger monetisation • Web drives discovery • Apps drive usage • Apps drive revenues • Can you afford both? 81% time spent in apps instead of the mobile web. Sources: Nielsen study

  8. Insights for a product roadmap Tip # 3 Tip # 2 Tip # 1 Follow your customer Personalise the Experience Web & app both have their purposes Context is King Tablet is immersive Humanise it!

  9. Thank You

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