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2. CGD 318 Entire Course CGD 318 COURSE TUTORIAL CGD 318 Week 1 DQ 1 What is Public Relations • What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research. Compare and contrast the major differences and interrelationships between public relations and journalism. Has public relations influenced your buyer behavior CGD 318 Week 1 DQ 1 What is Public Relations CGD 318 Week 1 DQ 2 Public Relations and Crisis Management CGD 318 Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations Research CGD 318 Week 2 DQ 2 Publics & Public Opinion CGD 318 Week 2 Assignment To Accept or Reject a Client CGD 318 Week 2 Quiz

3. CGD 318 Week 1 DQ 2 Public Relations and Crisis Management CGD 318 COURSE TUTORIAL CGD 318 Week 1 Quiz . When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy? 2. According to the text, clients often criticize public relations firms for all of the following EXCEPT: 3. What is not a contingency factor that public relations professionals must take into account in managing a conflict with its public? 4. Environmental activist John Muir used public relations tactics to: • Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course materials and the video and other research, synthesize the concepts and give an illustration of how Toyota might have changed public perception using PR in responding to this crisis. Respond substantively

4. CGD 318 Week 2 Assignment To Accept or Reject a Client CGD 318 COURSE TUTORIAL CGD 318 Week 2 DQ 1 Public Relations Research • Public Relations Research. Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the manner in which public relations research can help professionals build and shape PR campaigns. Respond substantively to at least two of your To Accept or Reject a Client. A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it some substance that was unknown to him, but may have been steroids. Does this information affect your decision? What are the ethics of the situation as you see them?

5. CGD 318 Week 2 DQ 2 Publics And Public Opinion CGD 318 COURSE TUTORIAL CGD 318 Week 2 Quiz . Any false statement about a person or organization that creates public contempt, hatred, ridicule, or inflicts injury on reputation is known as: 2. Motivational objectives are more difficult to accomplish because: 3. What persuasive • Publics & Public Opinion. Choose an organization and identify its key audiences, or publics. Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping

6. CGD 318 Week 3 Assignment News Release CGD 318 COURSE TUTORIAL CGD 318 Week 3 DQ 1 The Audience The Audience. Select and discuss one of the following questions. Conduct research using the text and the University’s Online Library to support the position you take. Respond substantively to at least two of your classmates’ postings. a. Assess the public relations News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format. Include at least one scholarly resource in addition

7. CGD 318 Week 3 DQ 2 Public Relations Tactics CGD 318 COURSE TUTORIAL CGD 318 Week 3 Quiz • Employee Motivation • Write a three- to four- page paper (excluding title and reference pages) in which you debate the pros and cons of monetary incentive plans from an employee motivation perspective. Research and summarize two companies that have implemented successful motivation plans that did not involve monetary reward/compensation • Public Relations Tactics. Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations of two instruments used by the organization. Which tactic is least effective and why? Which tactic is most effective and why?

8. CGD 318 Week 4 DQ 1 Global Impact of Public Relations CGD 318 COURSE TUTORIAL CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment • Business, Sports, Tourism, and Entertainment. Synthesize the course materials and evaluate how the public relations professional educates the media using a specific example either from a corporation, a sports celebrity, tourism (for a state, for example), or for Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.). Respond substantively to at least two of your classmates’ postings.

9. CGD 318 Week 4 Quiz CGD 318 COURSE TUTORIAL CGD 318 Week 5 DQ 1 Public Relations And Non-Profit Organizations • Employee Motivation • Write a three- to four- page paper (excluding title and reference pages) in which you debate the pros and cons of monetary incentive plans from an employee motivation perspective. Research and summarize two companies that have implemented successful motivation plans that did not involve monetary reward/compensation Which is NOT a Hofstede’s cultural dimension that addresses a cultural difference? 2. The pinnacle of corporate sponsorships is 3. The refusal to buy

10. CGD 318 Week 5 DQ 2 Public Relations in the 21st Century CGD 318 COURSE TUTORIAL CGD 318 Week 5 Final Paper (Public Relations of Starbucks) For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text. Develop based on the organization of your choice. You has information 1. Analyze how the organization used public relations to create a brand and influence public opinion. 2. How is your selected organization • Public Relations in the 21st Century. Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign. To what extent has this company incorporated newer media into its public relations strategy? Use the course materials and other research data to support your position. Respond substantively to at least two of your classmates’

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