SOCIAL MEDIA IN 30 MINUTES - PowerPoint PPT Presentation

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SOCIAL MEDIA IN 30 MINUTES

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  1. SOCIAL MEDIA IN 30 MINUTES

  2. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…

  3. QUESTIONS • Who’s out there? • What to talk about? • What’s working? • What’s my 30 minutes look like? • How does it all fit together?

  4. DEFINITIONS

  5. COMMUNITY

  6. SOCIAL MEDIA

  7. DATA

  8. DIY

  9. WHO’S OUT THERE?

  10. COMMUNITY MAPPING

  11. STEP 1: GROUPS • Questions to ask: • Do different programs or departments connect with different groups? • Do services or products target different groups? • How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?

  12. STEP 2: GOALS • Questions to ask: • Why does the community continuing needing your services, programs or work? • What is in it for others to participate? • ----- • What do you need help with or involvement from the community to do? • How can your work improve with engagement?

  13. STEP 3: TOOLS • Questions to ask: • Where does this group already talk or engage online? • Which tools are most appropriate to the kind of message or content? • What kind of engagement is required to match the goals?

  14. COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity

  15. WHAT TO TALK ABOUT?

  16. CONTENT PLANNING

  17. STEP 1: CONTENT • Examples: • Program or service updates/changes • Staff announcements • Jobs • Volunteer opportunities • Fundraisers • Events

  18. STEP 2: GOALS • Examples: • Increase visibility of the organization • Increase participation • Raise funds • Build leadership • Find sponsors or partners • Recruit volunteers • Build community

  19. STEP 3: OUTLETS • Examples: • Newsletter or mailing • Email newsletter • Twitter • Facebook • LinkedIn • Website • Blog

  20. CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate

  21. WHAT’S WORKING?

  22. METRICS

  23. GOOGLE ANALYTICS

  24. ALERTS

  25. METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics

  26. REPORTING • Internal reporting: • Weekly metrics for various platforms • Add metrics as you go • Look at long term, not just short term changes • Monthly reporting of trends and insights • External reporting: • Share when there is something worth sharing • Reporting context, not just numbers • Ask for input and feedback

  27. WHAT’S MY 30 MIN LOOK LIKE?

  28. LISTENING

  29. LISTENING WITH RSS

  30. LISTENING WITH RSS

  31. LISTENING WITH ALERTS

  32. LISTENING WITH TWITTER

  33. LISTENING DASHBOARD

  34. LISTENING DASHBOARD

  35. JOINING

  36. JOINING WITH COMMENTS

  37. JOINING WITH COMMENTS

  38. JOINING WITH SIGNPOSTS

  39. CREATING

  40. CREATING PROFILES

  41. CREATING REAL PROFILES

  42. CREATING ENGAGING PROFILES

  43. CREATING VALUABLE PROFILES

  44. CREATING CONTENT

  45. HOW TO PUT IT ALL TOGETHER?

  46. GAME Playing the Social by Social game for Community-Driven Social Impact • Circle up in groups • 4-part grid • Lots of questions and conversation • Sharing with the whole room

  47. Who's your community?

  48. What is the sweet spot?

  49. Which tools could help?

  50. What roles are needed?