QUESTIONS • Who’s out there? • What to talk about? • What’s working? • What’s my 30 minutes look like? • How does it all fit together?
STEP 1: GROUPS • Questions to ask: • Do different programs or departments connect with different groups? • Do services or products target different groups? • How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
STEP 2: GOALS • Questions to ask: • Why does the community continuing needing your services, programs or work? • What is in it for others to participate? • ----- • What do you need help with or involvement from the community to do? • How can your work improve with engagement?
STEP 3: TOOLS • Questions to ask: • Where does this group already talk or engage online? • Which tools are most appropriate to the kind of message or content? • What kind of engagement is required to match the goals?
COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity
STEP 1: CONTENT • Examples: • Program or service updates/changes • Staff announcements • Jobs • Volunteer opportunities • Fundraisers • Events
STEP 2: GOALS • Examples: • Increase visibility of the organization • Increase participation • Raise funds • Build leadership • Find sponsors or partners • Recruit volunteers • Build community
STEP 3: OUTLETS • Examples: • Newsletter or mailing • Email newsletter • Twitter • Facebook • LinkedIn • Website • Blog
CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate
METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics
REPORTING • Internal reporting: • Weekly metrics for various platforms • Add metrics as you go • Look at long term, not just short term changes • Monthly reporting of trends and insights • External reporting: • Share when there is something worth sharing • Reporting context, not just numbers • Ask for input and feedback
GAME Playing the Social by Social game for Community-Driven Social Impact • Circle up in groups • 4-part grid • Lots of questions and conversation • Sharing with the whole room