2010 Indiana Association of Public Education Foundations “Successful Fundraising (Even When Times are Tough)” October 12, 2010 Indianapolis, Indiana Heather Perdue, M.A., CFRE
Types of recipients of contributions, 2009 Total = $303.75 billion ($ in billions – All figures are rounded) Source: Giving USA Foundation/Giving USA 2010
Fundraising is . . . The right person asking the right prospect for the right gift for the right program at the right time in the right way.
Basic Components of Fundraising Case Needs Goals Prospects Leadership/volunteers Public relations Time and timing Staff Budget
Success Indicators Marketable product Informed constituency Dedicated leadership Workable plan Willingness to ask Accountability
Components of a Fundraising Plan Mission statement Case statement Internal and external assessment positive and negative factors Goals and objectives for each program Program descriptions Time line and assignments Budget and gift range chart Evaluation plan
Case for Support We need money. You’ve got it. Give it to us.
Case for Support All the reasons you can think of why you deserve gift support.
Case Statement Preparation Mission (and history) – Why do we exist? Goals – What do we want to achieve? Objectives – How will we achieve the goals? Programs and Services – Which methods will we use? Governance Staffing Facility Finances Strategic Planning & Program Evaluation
Building a Case for Support Why do you exist? What do you do? Why is what you do important? What is the value to the community?
The Case Statement Why would anyone give? What difference will gifts make? What are the benefits (to donors) of giving? What do the gifts help make happen?
The External Case Expression State the need or problem Propose strategies to alleviate or solve Identify who benefits Demonstrate your competency Specify resources required Explain how gifts can be made Communicate the benefits of giving
Successful Fundraising (even in difficult times) Be sensitive to economic impact on your prospective donors Increase contact throughout cultivation, solicitation, and stewardship Ask for contributions (Re) Energize the board Develop and stick to your plan
Successful Fundraising (even in difficult times) Pay close attention to current donors Use all fundraising strategies available Stay the course
Heather Perdue, M.A., CFRE @heatherperdue The Center on Philanthropy philanthropy.iupui.edu @IUPhilanthropy