finding the fun in fundraising l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
PowerPoint Presentation
Download Presentation

Loading in 2 Seconds...

play fullscreen
1 / 44

- PowerPoint PPT Presentation


  • 287 Views
  • Uploaded on

Finding the “FUN” in Fundraising. Beth Grupp President Beth Grupp Associates. CURRENT STATE OF GIVING. Poll. How do you feel about fundraising? I hate fundraising. I love fundraising. I don’t mind fundraising. Giving 2005: $260.28 Billion. Individuals. Foundations. Bequests.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '' - issac


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
finding the fun in fundraising

Finding the “FUN” in Fundraising

Beth Grupp

President

Beth Grupp Associates

slide3
Poll
  • How do you feel about fundraising?
    • I hate fundraising.
    • I love fundraising.
    • I don’t mind fundraising.
giving 2005 260 28 billion
Giving 2005: $260.28 Billion

Individuals

Foundations

Bequests

Corporations

Source: Giving USA Foundation

2005 breakdown by recipient s in billions of dollars
2005: Breakdown by Recipient(#s in Billions of Dollars)

Religion

Education

Human Services

Health

Public/Society

Arts/Culture

Environ/Animals

Internatl Affairs

Source: Giving USA

percentage of discretionary income given to charity by income
Percentage of Discretionary Income Given to Charity – by Income

$70,000+

$50,000 - $69,9999

$30,000 - $49,999

Source: Bureau of Labor Statistics; Chronicle of Philanthropy, May 1, 2003

percentage of discretionary income given to charity by ethnicity
Percentage of Discretionary Income Given to Charity - By Ethnicity

White

African Amer.

Hispanic

Asian

All

Source: Bureau of Labor Statistics; Chronicle of Philanthropy, May 1, 2003

understanding what rif donors want

Values Match

Good For Business

Personal Relationships

RIF

RESOURCES

TIME

Understanding What RIF Donors Want

Based on a model developed by Dee Ertukel

slide10
Poll
  • Have you ever given a donation because someone you knew personally or cared about directly asked you to give?
    • Yes
    • No
slide11
Poll
  • Have you ever given a donation because you wanted to “buy” more of the values that the organization was creating?
    • Yes
    • No
what s in it for me

Community

Values

Work

Friends

Identity

Attitude

Family

Individual

Donor

WHAT’S IN IT FOR ME?!

fundraising attitudes

Fundraising Attitudes

“A Fool and His Money are Soon Parted”

“Money makes the World go Round”

“Money is the root of all Evil”

attitudes about fundraising
Attitudes About Fundraising

How Does it Feel to Ask?

attitudes about fundraising15
Attitudes About Fundraising

How Does it Feel to Give?

attitudes about fundraising16
Attitudes About Fundraising

How Does it Feel to Ask?

How Does it Feel to Give?

Negative

Positive

sources of funding fundraising 101
Sources of Funding: Fundraising 101
  • Local Businesses
  • Local Offices of National Businesses
  • Individuals
  • Special Events
  • Foundations
fundraising program 1 business or service organizations
Fundraising Program #1:Business or Service Organizations

1. Make a List of Prospects

  • Where do you do business
  • Who do you know personally
  • Who do others in RIF know personally
  • Review RIF website
list of top rif prospects
List of Top RIF Prospects
  • Insurance companies
  • Book Stores
  • Toy Stores
  • Grocery Stores
  • Banks
fundraising program 1 business or service organizations24
Fundraising Program #1:Business or Service Organizations

2. ASK: What’s In It For The Donor?

  • What is his/her self-interest?
  • What is the personal relationship?

If you don’t know, ASK!

fundraising program 1 business or service organizations25
Fundraising Program #1:Business or Service Organizations

3. Identify the right contact

  • Make sure you are dealing with the

Decision maker

fundraising program 1 business or service organizations26
Fundraising Program #1:Business or Service Organizations

4. Make Contact: Letter-Visit-Letter

    • Ask for something specific
    • State the benefit to them
    • Remind them of what a good value RIF is – see website for ideas
    • Review RIF website for letter samples
  • .
scenario your local grocery store
Scenario: Your Local Grocery Store

You have a grocery store in town that is part of a well-known national chain. They are located right in the heart of downtown and everybody shops there for basic groceries.

You think that they would be a good prospect to give to your RIF program but you are not sure.

What should you do first?

What is the best way to approach them? What’s in it for them?

slide29
Poll
  • What’s in it for the grocery store?
    • The store manager knows you personally.
    • The store manager wants community goodwill.
    • The store manager believes in the importance of reading.
    • The store manager will feel guilty if he or she says no.
    • All but the last one.
fundraising program 2 events
Fundraising Program #2:Events
  • Get People to Help
    • Form a committee
    • Organize volunteers

2. See RIF Website for ideas

www.rif.org

fundraising program 2 events33
Fundraising Program #2:Events

3. Pay Attention to the Bottom line

  • Add up how much you will spend
  • Add up how much you are likely

to raise

  • Decide if the event is worth doing
scenario plant sale
Scenario: Plant Sale

You are ready to get your fundraising program off the ground. You gather together a group of volunteers who believe in RIF and are excited to help you. Now you are trying to decide what to do.

One volunteer, Lotta Gardening, wants to hold a plant sale. Her cousin, Bea Greene, is the manager of a local plant store and she thinks she can get the plants donated at wholesale cost.

Is this a good idea?

How do you decide?

scenario assessing the bottom line
Scenario: Assessing the Bottom Line
  • Cost of wholesale plants: $1.00/each
  • Sell price: $6.00/each
  • Volunteers needed: Staff the sales table; pick up the plants
  • Who Will Buy: Attendees of homecoming football game
  • Who Will Sell: RIF volunteers

What is the Bottom Line?

scenario choosing a fundraising program
Scenario: Choosing a Fundraising Program

After attending the RIF fundraising webinar you are all set to start fundraising for your RIF program. You go to the website and see so many ideas you just don’t know how to pick which one is best for you.

You remember that the first thing you should do is find some other people to help you. One person who agrees to help is Will Goforit. Will thinks that some of the businesses in town would be happy to sponsor a RIF program and it’s as simple as writing a letter and asking for the entire amount you need to raise.

Another person who agrees to help is Earnesta Baker. Earnesta thinks asking for money like that is just plain rude and asking for so much is unreasonable. She wants no part of it. She thinks that a very low-ticket item like a 25¢ bake sale is the way the RIF fundraising can be most successful.

Who is right?

Which is the better fundraising program?

slide37
Poll
  • Which is the better fundraising program?
    • Earnesta Baker and her bake sale
    • Will Goforit and his letter to Target
scenario bake sale vs target letter
Bake Sale

Volunteers needed: 84 to bake 24 items (2 doz); 10 to staff sales table

Sell price: 25¢/each

# of items needed to sell:

2000 (x 0.25 = $500)

Who Will Buy: Attendees of every school football game

Who Will Sell: RIF volunteers

Materials needed: 0 – bakers will donate cost of goods

What’s In It for Bakers?

Target Letter

Volunteers needed: 1 to write letter and follow-up with call and visit

Sell price: $500 for signage at event and inclusion in press release

# of Letters needed to write: 1

Who Will Buy: Target

Who Will Sell: RIF volunteer

Materials needed:: Signage at book distribution

What’s In It For Target?

Scenario: Bake Sale vs. Target Letter
slide43

To access all the great fundraising materials on this website, follow these steps.

1. Go to www.rif.org/coordinators.

2. Log in using your username and password.

3. On the left hand side of the page, click on My RIF Program.

4. At the bottom of the list, click on Fundraising.

To see the newest Grant Opportunities posted, follow these steps.

1. Go to www.rif.org/coordinators.

2. On the left of the page, click on Resources.

3. Click on Grant Opportunities.

slide44

Want more?! Please contact your Program Support Representative.

We want to make these webinars just as good as we can so please take a moment to fill out the evaluation.

Good Luck to Everyone!