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Geno WebOne Update. Jared Mario. Product Marketing Strategy . Geno Mail: The only Innovative, Enterprise-Ready SaaS email . Sales Readiness. Awareness. Lead Gen . Web . Deliver ongoing technical and sales training for CSG, IronPort, UC teams

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product marketing strategy
Product Marketing Strategy

Geno Mail: The only Innovative, Enterprise-Ready SaaS email

Sales Readiness

Awareness

Lead Gen

Web

  • Deliver ongoing technical and sales training for CSG, IronPort, UC teams
  • Equip sales with tools needed to win against competitors
  • Update collateral to reflect GA enhancements
  • Leverage market surveys to keep Geno Mail in the news
  • Sponsor “thought leadership” roundtables with press and analysts
  • Broadcast key customer wins and customer and partner case studies
  • Target Exchange 2003 and hosted Exchange/Geno customers with call campaigns
  • Deliver analyst-led webinars on topical issues (e.g., SaaS security) to generate leads
  • Explore third-party events/ virtual trade shows, advertising and SEM
  • Re-architect Geno Mail pages on Geno.com to improve user experience and facilitate lead capture
  • Deepened and broadened content to make solution advantages more clear
  • By GA, add rich Support area
sales process
Sales Process

Lead comes In

Engage CWM Team

Fill Out Discovery Questionnaire

Complete Sale