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SSU – The Small Start Unit

SSU – The Small Start Unit. in. a few. steps. to. your. global. strategy. Success with a Global Strategy. SSU - the agile organization. SSU the a gile organization. Creates long term relationships. uses open-source technology. Fragments mass markets into niches.

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SSU – The Small Start Unit

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  1. SSU – The Small Start Unit in a few steps to your global strategy Success with a Global Strategy

  2. SSU - the agile organization SSU the agile organization Creates long term relationships uses open-source technology Fragments mass markets into niches brings out an array of models source: urslerch.ch

  3. SSU - the agile organization Rapidly brings Products to market partners with other organizations Produces customized orders SSU the agile organization source: urslerch.ch

  4. SSU - shows its strenghts The Value-Chain > Innovation > Globalization > Efficiency > Effectiveness Sustainable Competitive Advantage source: urslerch.ch

  5. SSU - develops technological advantage high end performance Disruptive technological innovation SSU Performance low end performance Time source: urslerch.ch

  6. SSU - chooses the right markets High WILDCAT COUNTRIES STAR COUNTRIES Growth of business in country DOG COUNTRIES CASH-COW COUNTRIES Low Low High source: urslerch.ch

  7. SSU - applies the 3 step process Get the Big Picture 1. Beliefs Vision Statement Mission Statement Values Strategical Action 2. Operational Action 3. source: urslerch.ch

  8. SSU - performs above average Performs above average Get the Big Picture 1 90% Strategical Action 6 60% 2 30% Operational Action 5 3 4 source: urslerch.ch

  9. SSU - uses the right strategy Corporate Strategy. Core Business Strategy Functional Strategies MIT Marketing HRM Finance Operations Global Strategy source: urslerch.ch

  10. SSU - on global scale with global returns Strategic Horizon 100 90 80 70 Global Strategy 60 50 Two-digit Progress International Strategy 40 Core Strategy 30 20 10 Today 2012 Realization source: urslerch.ch

  11. SSU – The Small Start Unit for more visit www. urslerch .ch End

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