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ADVOCACY SAMPLE

ADVOCACY SAMPLE. Brampton Library New Branch. OBJECTIVE. New branch of 20,000 square feet to be located at Torbram Road and Sandalwood Parkway operational by 2010 No less than 20,000 square feet Specific location in the area of Torbram and Sandalwood Parkway

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ADVOCACY SAMPLE

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  1. ADVOCACY SAMPLE Brampton Library New Branch

  2. OBJECTIVE New branch of 20,000 square feet to be located at Torbram Road and Sandalwood Parkway operational by 2010 • No less than 20,000 square feet • Specific location in the area of Torbram and Sandalwood Parkway • Timetable that aims for operation in 2010

  3. TARGET GROUPS • Mayor and Members of Council • City Manager • Commissioner of Community Services, Commissioner of Planning, Treasurer • Users of the Interim Site • Residents of the catchment area • All Library staff especially interim site • All Library users • Media (as needed)

  4. STRATEGIES • What are the obstacles? • Where to communicate? • When is appropriate? • Who should speak? • What is the message? THIS IS WHERE THE “TELLING OUR STORIES” ENTRIES CAN BE USED

  5. COMMUNICATION PLAN • Message – facts to be shared with communicators • Report to Council on TOS and Brampton contest – winners read story • Arrange meeting with Councillors • Continue meetings with City staff • Present facts to staff – interim site • Organize public meeting at interim site • Prepare media strategy • Arrange meeting with Mayor and Board

  6. EVALUATION • Number of contacts • Response of contacts • Media coverage • Response of media • Response of city staff

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