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**Empowering Malaria Advocacy Through Strategic Communications**

Learn how to advocate for malaria prevention using communication strategies. Engage leaders, mobilize resources, and drive policy change locally and internationally. Workshop agenda includes advocacy pointers, country presentations, and pitch suggestions for key stakeholders.

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**Empowering Malaria Advocacy Through Strategic Communications**

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  1. Advocacy Martin Edlund, Malaria No More Anna McCartney-Melsted, JHU-VOICES Aude Galli, IFRC DjibaDiallo, Voices Mali The Alliance for Malaria Prevention Workshop on Behaviour Change Communications Bamako, Mali 21-24 September 2010

  2. Agenda • 12:30-1:00 (Room1) • Intro • Senegal Presentation • 1:00-2:00 (Room2, sit in regional clusters) • Get lunch (15 mins) • Further examples (10 mins) • Country worksheet (35 mins) • 2:00-3:00 (Room1) • International advocacy discussion • Role play: how to engage business, spokespeople, and media • Question & Answer AMP BCC workshop Bamako September 2010

  3. Defining Advocacy • What is “Advocacy” Communications? Objective: use distribution to engage leadership, buildpoliticalwill, and mobilizeresources. • Local/National Advocacy • Engage community and political leadership • Policy change and accountability • Mobilize media and private-sector partners • International Advocacy • Support global resource mobilization • Shine a light on country success • Host VIP guests AMP BCC workshop Bamako September 2010

  4. Senegal Presentation AMP BCC workshop Bamako September 2010

  5. Country groups for lunch • Table1: Kenya, Uganda, Tanzania • Table 2: Malawi, Zambia, Zimbabwe • Table 3: Ethiopia, N. Sudan, S. Sudan • Table 4: Liberia, Sierra Leone, Ghana, Senegal, Gambia • Table 5: Nigeria AMP BCC workshop Bamako September 2010

  6. Advocacy Pointers • Engage Leadership • Political (local, national, and international) • Social (music, sport) • Religious • Business • Policy Change/Accountability • Engagement of diverse sectors is mutally reinforcing • Use opportunity to deepen engagement and get new committments • Engage local leaders in international policy discussion (ALMA) • Engage Media • Use unique campaign elements to atract… • National/Regional press • International press • Be salesmen for malaria • Resource Mobilization • Local Business • Global Donors • Feed progress narrative • Challenges • Messaging leadership • Getting attention AMP BCC workshop Bamako September 2010

  7. How will you pitch them? • Hakunamatata, CEO of Dik-Dik Cola • Biggest beverage bottler in Taifaja • His business is profitable, but biggest cost is absenteeism • Has the ability to put messaging on every coke bottle • FemmaKutie, First Lady of Taifaja • Wife of an African President; influential among African First Ladies • Beloved by the public and women’s groups • It’s a little known fact that she lost a cousin to malaria • Vivianne Vote, Member of Parliament • Member of ruling party; sits on budget committee • Member of joint parliamentary assembly (African Caribbean Pacific) • Like all politicians, she wants to do things that please her voters • RokhayaGrossVoix, Media Mogul • Owns biggest national newspaper and network of community radio • Power and profile make her tick. • Currently makes lots of money from NGOs who buy advertising What will you ask for? More importantly, what will you offer? AMP BCC workshop Bamako September 2010

  8. Pitch Suggestions • Hakunamatata, CEO of Dik-Dik Cola • Being invested in malaria is good for his bottom line. • High-profile branding/CSR opportunities • Great employee motivation and team building • FemmaKutie, First Lady of Taifaja • Naturally affinity with women’s issues • Ability to lead on the issue pan-African • Her personal connection makes her a powerful advocate • Vivianne Vote, Member of Parliament • This distribution will touch every household, every voter in the country • Health investments pay off in productivity • Will create opportunities to stand alongside leading figures business, faith, culture. • RokhayaGrossVoix, Media Mogul • This is news: a unique, transformative moment for health in Taifaja. • Bring compelling content to the table • Opportunities to rub elbows with country and interntaional leadership AMP BCC workshop Bamako September 2010

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