1 / 8

Cognition before Nutrition?

Cognition before Nutrition?. Bryn Wilkin, Miami University Nutrition and Psychology Senior. Field Experience. The Knolls of Oxford Nutrition Education – Food and Mood Research: Food Choices and Decision-Making Influences: Social psychology Biopsychology Media Advertising Public Policy.

ghazi
Download Presentation

Cognition before Nutrition?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Cognition before Nutrition? Bryn Wilkin, Miami University Nutrition and Psychology Senior

  2. Field Experience • The Knolls of Oxford • Nutrition Education – Food and Mood • Research: Food Choices and Decision-Making • Influences: • Social psychology • Biopsychology • Media • Advertising • Public Policy

  3. Brain Chemistry • Amygdala • Emotional center • Research: Grabenhorst, Maderwald, & Brand (2013) • Advertisements shown to participants: • Emphasis on taste • Emphasis on health-related food properties • Results: fMRI • Decision bias in the amygdala • Orbitofrontal Cortex: (OFC) • Codes potential rewards vs. • consequences • Focus on satiety

  4. Social Impacts • It’s all about the message! • Descriptive vs. Injunctive Norms • Healthy Descriptive Norm: “Every day, more than 150 [name of university] students have a tossed salad for lunch here.” • Unhealthy Descriptive Norm: “Every day, more than 150 [name of university] students have a burger for lunch here.” • Injunctive Norm: “Have a tossed salad for lunch!” • Implications? • Jump on the bandwagon. • Mollen, Rimal, Ruiter & Kok (2013)

  5. Family Motivators • Two strong indicators that change can be easily motivated: • Ecosystem • Personal change • BEHAVIORALand COGNITIVEimplications • Gillespie & Johnson-Askew (2009)

  6. Food Packaging • Food factors most important to consumers? • “Best by” date • Type/size of packaging • Product price • Koutsimanis, Behe, Harte, & Almenar (2012)

  7. The Branding Effect • Brand Name Items • Kashi vs. Nabisco • Cavanagh & Forestell (2013)

  8. Future Nutrition Education Role? • Grocery stores: • Food labels • Food allergies • Food preparation methods • Taste-testing • Nutrient education • Nutrition on a budget

More Related