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Introducing Rezora , Enterprise-wide Email Marketing. Extraordinary Elegance Made Simple. What ’ s so special about email marketing? . nurturing relationships brand recognition across digital media channels last-minute communications instant feedback

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Presentation Transcript
slide1

Introducing Rezora,

Enterprise-wide Email Marketing

slide3

What’s so special about

email marketing?

  • nurturing relationships
  • brand recognition across digital media channels
  • last-minute communications
  • instant feedback
  • active “push” to all digital media channels (eg your Website)
  • send a lot more for a lot less than print advertising
  • targeted messaging
  • studies show combined email & print increases effectiveness by 20%
slide4

And, the experts chime in….

Direct mail represents largest share of marketing budgets, although email may

slightly surpass direct mail in the next 12 months.

“For companies who sell to B2C customers, e-mail is and will remain

the number one channel.”

from Direct Marketing Association Study, 2012

90 percent of home buyers searched online during their home buying process.

Real Estate-related searches on Google.com grew 253 percent over the past 4 years.

Buyers use online tools during different phases of the home search process.

Video (YouTube) satisfy buyers’ research needs.

Google and National Association of Realtors Collaborative Study, 2012

slide5

Drawing a few conclusions….

  • Email marketing is a significant channel to support brand recognition and nurturing potential clients.
  • Popular digital marketing channels such as videos, blogs, social media can all be promoted actively by email, not to mention the all-important website.
  • So, in other words, not engaging in email marketing is not cool…if you want to remain competitive.
slide6

…Next step, choose the right email marketing platform

Ensure branding and enhanced designprotection without creating more work for marketing

departments.

Provide more sophisticated and relevant content solutions. And coupled with unique design,

enable greater “open rate” potential.

Offer a more streamlined approach toward email delivery across multiple accounts. With just a few

clicks, reach a significant base while protecting the proprietary agent/contact relationship.

In addition to company-directed email delivery, provide an easy-to-use interface to encourage

agents to nurture relationships within the digital world.

slide8

Leveraging Smart Design

Theirs

  • We work on the code, so you can focus on the design.
  • We take care of email-deliverability so you don’t have to.
  • Design and branding are enhanced. No generic templates, ever.
  • Although content, when applicable, is dynamic, design is locked down for each template (exc text editor box).
  • Content is relevant and dynamic, not canned.

Ours

“Rezora is to marketing what Apple is to computers.”

Carrie Host, real estate broker associate

slide9

Inbox Preview

See how your emails look in various OS/email clients

“I love the application. Great, great. Well-thought out, well-engineered.”

George James Ghiz, Los Angeles real estate associate manager

slide11

User-interface makes choosing designs and including content easy

  • Edit
  • Headlines & Message area
  • Drag n drop
  • MLS/IDX listings
  • RSS news feeds
  • Online news/stories
  • Integrate
  • Market report data
slide12

Multi-tier organization

for streamlined email-send, reporting capabilities

  • Multi-level management
  • Brand admin
  • Company admin
  • Group admin
  • Company-wide reporting
  • Template
  • Agent
  • Groups/Campaigns
  • Scheduled sends
  • Un-editable templates only
slide13

In-depth Reporting provided at both company and end-user level

  • Stat Center, company
  • Overall email performance
  • Peer comparison
  • Top-performing end-users
  • How emails are viewed
  • #Contact potential
  • Listings viewed
  • Multi-tier reporting
  • Campaign-level
  • Group/Agent
  • Per marketing piece
  • Overall agent statistics
slide14

Agent Dashboard Reporting

  • Email statistics
  • Open rate, views, clicks
  • Listings viewed
  • Peer comparison
  • How emails are viewed
slide16

Features Summary

  • Design focus and Content-full:
    • Locked-down design and flexible content
    • MLS/IDX-integrated & Market Report data
    • Social Media Links
    • Online Content (RSS news, local stories, blogs)
  • Delivery and Deliverability:
    • Company schedules on agent’s behalf, or
    • Agent-customized for personalization
    • Each template hand-coded by Rezora for optimal deliverability across email clients
  • Reporting Metrics:
    • Real-time reporting per marketing piece and per contact, groups and campaigns
    • Per listing within email templates that include listings
slide17

Benefits

  • Stand out from the crowd with your own unique design.
  • Expand your digital marketing reach.
  • Create customized pieces in minutes.
  • Enjoy relevant content to personalize your marketing.
  • Consistently higher open-rates than industry standard.
  • Unlimited emails, contacts and document storage.
  • CREST/IMAT integration and hundreds of templates at NO COST

“I am so happy that your company exists – I have searched for a solution like this for years.”

Meagan Greisel, Director of Marketing

Colorado real estate brokerage

slide18

Available Templates

Hundreds of available and planned templates

slide19

Available Templates

Hundreds of available and planned templates

slide20

But really, you ask, how important is email in the overall picture of real estate marketing?

A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use email marketing, and that it’s “their most effective way to convert leads into sales”.

slide21

North Country Sotheby's International Realty

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ONE Sotheby's International Realty

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Sotheby's International Realty, Inc.

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Today Sotheby's International Realty

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