Marketing your “Living on the Land” Program. Cinda Williams University of Idaho Extension LOL Training July 2008. Univ. of Idaho Extension. The key to your program's success is getting your audience in the door. Today you will:.
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University of Idaho Extension
LOL Training July 2008
Univ. of Idaho Extension
Everything you do to deliver
the message about your
What are the expected outcomes
for your program?
Think outside the box
What are their desired outcomes?
Continuing Education: The Essentials
Learning Resources Network (LERN)
“LOL participants will learn a practical approach to land management”
What are other reasons they come?
40% - Offer the right product at the right price
40% - Reach your target audience segment
20% - Create effective promotions
Developed by the late Ed Mayer, considered the "dean of direct marketing."
Living on the Land Program!
UNCE, Reno, NV