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Communicating and Marketing Your Product or Technology in Today’s Healthcare Environment

Communicating and Marketing Your Product or Technology in Today’s Healthcare Environment Resources Joni Bradley, PharmD, @ JB_Ashtin , jbradley@jbashtin.com , Session Moderator. PANELIST’S CONTACT INFO. RESOURCES. Policy and Medicine (great general resource): http://www.policymed.com /

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Communicating and Marketing Your Product or Technology in Today’s Healthcare Environment

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  1. Communicating and Marketing Your Product or Technology in Today’s Healthcare Environment Resources Joni Bradley, PharmD, @JB_Ashtin, jbradley@jbashtin.com,Session Moderator

  2. PANELIST’S CONTACT INFO JBASHTIN.COM

  3. RESOURCES • Policy and Medicine (great general resource): http://www.policymed.com/ • Office of Prescription Drug Promotion and related guidances • http://www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/Surveillance/DrugMarketingAdvertisingandCommunications/ucm081617.htm • Guidance for Industry Distributing Scientific and Medical Publications on Unapproved New Uses — Recommended Practices • http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM387652.pdf • Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices • http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM285145.pdf • Q/A on Draft Guidance • http://www.agg.com/files/Publication/25e251ad-39a8-41c1-b181-81611942d5e0/Presentation/PublicationAttachment/81801f2f-7f3c-4849-a587-0882821f1115/Minsk-Cohen-Asked-Answered-Now-Move-On%5B1%5D.pdf • Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff • http://www.fda.gov/downloads/MedicalDevices/.../UCM263366.pdf JBASHTIN.COM

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