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Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center PowerPoint Presentation
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Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center - PowerPoint PPT Presentation


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Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center Susan Frankenbach , Senior Project Manager, YCC - Closer to Free Katie Schutt, Assistant Director of Development, YCC. Epicenter of Men’s College Hockey New Haven-Hamden, CT. Insert Long Video.

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Peter Lamothe NACCDO/PAN 2013

Director of DevelopmentDenver

Yale Cancer Center

Susan Frankenbach, Senior Project Manager, YCC - Closer to Free

Katie Schutt, Assistant Director of Development, YCC

closer to free
Closer to Free
  • One of Five Pillars of Cancer Program
  • Media – TV commercials, print, radio
  • Community of people moved to action to support cancer patients, families, healthcare providers, research, care
closer to free1
Closer to Free
  • Look – Feel –Tone
    • Fresh
    • Modern
    • Friendly
    • Upbeat
    • Inspiring
    • Inclusive
    • Effective
clinical presence
Clinical Presence
  • Smilow Cancer Hospital – multiple locations
  • Care Centers - 10+
  • Framed Poster Art
  • Flat Screens
  • Shade Signs
  • Collateral – patient admit and discharge
  • Table Tops
mail collaterals
Mail - Collaterals
  • Annual fund for cancer 365/24/7
  • Solicit
  • Thank
  • Inform
  • Engage
  • Retain
  • Solicit