Welcome!

2. Welcome! Stephanie Petrilli Communications Director, Alliance of AZ Nonprofits Tina Blake Development Coordinator West Yavapai Guidance Clinic Foundation Ryan Ridge, Technology Dev. Director and Chalease Linderman, Community Development Director CommunIT Leslie Hunt & Kärin Pickup Sedona Community Foundation CommunIT

3. Agenda • Welcome & Introductions • Overview of Arizona Gives Day • Maximizing Support A. Awareness B. Planning C. Execution D. Donor Serve & Amaze IV. Minimal Effort Success Strategies • Closing Statements – Alliance, SCF, CommunIT & AFP • Activate Your Profile Online & Network

4. What It Is: • Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum • 24 hours • Completely Online • Goals: • Raise public awareness • Increase nonprofit capacity • Increase individual giving

5. Our Beliefs: Nonprofits Drive Our Success

6. Our Beliefs: Local communities create the fabric of our work.

7. Our Beliefs: The dollars are secondary. Desert Voices

8. How it Works 1) Nonprofits create a profile using an online giving platform

9. How it Works 2) Nonprofits across Arizona spread the word

10. How it Works 3) Everyone goes online on April 9, 2014

11. How it Works 4) Find, learn about, and contribute to causes you care about

12. How it Works 5) Raise funds and compete for prizes In 2013, 40 different nonprofits received incentive prizes, totaling $179,500 There were categories for small and large nonprofits to compete in.

13. Why Arizona Gives Day? • Responding to needs of Alliance Members: • Public education about nonprofits • #1 challenge of our members: fundraising • Needs of Philanthropic Community • AZ Ranks 40th for average charitable donations • Reduce pressure on institutional donors • National Trend of Online Giving Days • Minnesota – launched in 2009 - $70 million to date raised • Colorado – launched in 2010 – over $36 million to date raised

14. How much does it cost? • No fee to participate (does take staff time and internal resources!) • 6.9% transaction fee on each donation • 4.9% Credit Card Processing and Razoo • Competitors to Razoo: 4.75% – 15% • 2% Held in fund at Arizona Community Foundation for Arizona Gives Day Campaign

15. 2013 Monetary Results Statewide: • 11,176 donations from 8,584 unique donors • 647 nonprofits received donations (80% of 807 nonprofits registered) • $928,541 contributed for those nonprofits Northern Arizona: • About 150 nonprofits • Over $91,000 raised on March 20 • 1300 unique donors

16. When measured per capita (calculated as Arizona Gives Day donations per total residents in the population of a city), wealthy communities like Paradise Valley and Scottsdale rose to the top; but residents of Sedona and Flagstaff were more generous than the statewide average: Sedona gave at a rate of $1.16 per capita, and Flagstaff gave 30 cents per capita, compared to Phoenix and the statewide average, which were both 10 cents per capita.

17. Non-Monetary Impacts • Access online giving • Build new marketing presence • Connect with other nonprofits • Building excitement of board and staff • Find new people who care about your mission Arizona Foundation for Women

18. Lessons Learned • Increased branding and messaging that is donor-centric • Encouraging matching grants and major gifts • Better understanding of nonprofit needs • More time for nonprofits to prepare • Empower local communities

19. A Winning Outlook: • Concept of abundance • Focus on your impact • Donor choice • Social change movement

20. Maximizing Support

21. Why do you want to participate in Arizona Gives Day?

22. Collaborate with other nonprofits Strengthen the sector Develop new marketing messages Share our message with new supporters Strengthen our individual giving base Access online giving tools Build our social media audience Raise money for a specific project Serve more people

23. In order to be successful, WHO do you have to engage? Think beyond your development department

24. Why the board? • Board’s role in fund development • Connection to your mission • Tool that is easy for “non-fundraisers” to use

25. Why other staff? • Connection to your mission • Teambuilding • Everyone is a philanthropist • Viral nature of Gives Day – gain critical mass

26. Easy Internal Engagement • Introduce at board and staff meetings – gain their ideas and involvement • Set a goal and define the impact of the goal • Ask everyone to schedule their donation in advance • Create day-of game plan that involves key players

27. Fun ways to engage internal team: • Securing a matching grant or community partner • Thank you calls on Arizona Gives Day • Filming a creative video for your Razoo page • Creating a unique social media campaign • Host a day-of event

28. SOCIAL MEDIA FOR SOCIAL GOOD

29. Who We Are CommunIT, LLC is a full-service managed IT services provider. We fuse high-quality technical expertise with a strategic and creative business approach to develop solutions that directly impact nonprofit missions and build capacity! If you want more information, come talk with us after the workshop!

30. In this session… • Understand the componentsof implementing a socialmedia strategy • Create a social media strategyapplicable to Arizona Gives Dayand beyond

31. Build a solid foundation for your social media strategy Websites & Email Data Management Stable & Secure Infrastructure

32. Build a solid foundation for your social media strategy • Standardized & reliable computers Websites & Email Data Management Stable & Secure Infrastructure

33. Build a solid foundation for your social media strategy • Standardized & reliable computers • Collect, store, maintain & access donor and volunteer data Websites & Email Data Management Stable & Secure Infrastructure

34. Build a solid foundation for your social media strategy • Standardized & reliable computers • Collect, store, maintain & access donor and volunteer data • Website that conveys your brand, identity & message – does it have a Call-To-Action button? Websites & Email Data Management Stable & Secure Infrastructure

35. Build a solid foundation for your social media strategy YAY! You are now ready to plan your social media strategy!! Social Media Websites & Email Data Management Stable & Secure Infrastructure

36. Plan Define your vision

37. Plan Define your vision Identify the stakeholders

38. Plan Define your vision Identify the stakeholders Identify your goals

39. Plan Define your vision Identify the stakeholders Identify your goals Identify your target audience

40. Plan Define your vision Identify the stakeholders Identify your goals Identify your target audience Define your message

41. Selecting Your Social Media Outlets THE 6 P’S OF TRENDING SOCIAL MEDIA

42. Selecting Your Social Media Outlets FACEBOOK = PEOPLE THE 6 P’S OF TRENDING SOCIAL MEDIA

44. Selecting Your Social Media Outlets FACEBOOK = PEOPLE TWITTER = PERSPECTIVE THE 6 P’S OF TRENDING SOCIAL MEDIA

46. Selecting Your Social Media Outlets FACEBOOK = PEOPLE TWITTER = PERSPECTIVE INSTAGRAM = PHOTOS THE 6 P’S OF TRENDING SOCIAL MEDIA

48. Selecting Your Social Media Outlets FACEBOOK = PEOPLE TWITTER = PERSPECTIVE INSTAGRAM = PHOTOS THE 6 P’S OF TRENDING SOCIAL MEDIA GOOGLE PLUS = PASSIONS

50. Selecting Your Social Media Outlets FACEBOOK = PEOPLE TWITTER = PERSPECTIVE INSTAGRAM = PHOTOS THE 6 P’S OF TRENDING SOCIAL MEDIA GOOGLE PLUS = PASSIONS PINTEREST = PINNING