Facebook Case Studies: Creative Uses of Social Media. Presented by Carolyn O’Neill Griffin Internet Consultant WSI-we simplify the internet 703.209.7458 email@example.com. Overview for Today. Understand what the following Facebook elements are Facebook profiles Facebook pages
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Carolyn O’Neill Griffin
WSI-we simplify the internet
Use a minimum of text in your Description
Link to your other online presence(s)
Other social networking profiles
YouTube (add the YouTube Video Box Application)
Add and use the Notes Application
Add the Static FBML Application
add images, links, tables and html forms
If you have a blog, add the Blog RSS Feed Reader Application
Update your fans a few times per month
Make sure you link to your website(s) in the updates
Use an Update signature and include a link to your website in it as well
Run contests to increase the activity on your page
Ask people to become a fan or post comments on your wall within a certain time frame and then reward them with something of perceived value
Ask everyone you know (including your staff) become a fan of your page and to share or Post your page.
Make it easy for them - email them the link to your FB page
Promote your page in FB Groups and on other pages
Search for FB groups related to what you do and post your page in their Posted Items (if enabled).
Use "Favorites" to build partnerships
Work with other businesses who offer goods and services that complement yours, and “fan” each other, post on each others’ pages, write on each others’ walls and tag each others’ work in photo albums. E.g. an event planner could build this kind of synergy with a photographer, florist, make-up artist, etc.
Consider allowing your fans to post photos
Enable the Fan Photos option, but monitor this closely so that you can take down any photos that you feel are not beneficial to you
Post comments on your own wall
Lets your fans see two-way conversations between you and other fans
Be sure to click anywhere on the page so FB will recognize your Admin status. Your logo (rather than your personal profile photo) will show upBest Practices for Making the Most of Facebook PagesSource:http://www.diosacommunications.com/facebookbestpractices.htm