The Sherif Study • Autokinetic effect - what is it? • Bringing people together in a group • Let them make estimates together • What do you observe?
The Sherif Study - Extensions • Variations in the basic study • Tested a year later • Transmission of beliefs • Suicide and Suggestibility
Conformity in Suicide Attempts # of Suicide Attempts
Asch Study • Influenced by World War II • Introduced unambiguous stimuli • Confederates gave the wrong answer • Observed subjects responses
Extensions of the Asch Paradigm • Variations on the basic experiment • Non-consensus in confederates
Extensions of the Asch Paradigm • Variations on the basic experiment • Non-consensus in confederates • Group Size
Reasons for Conformity • Sources of Influence • normative influence • informational influence