Digital Marketing Trends You Need To Know

1. DIGITAL MARKETING 2020 Trends You Need to Know It doesn't matter what products you sell, what services you offer or what industry you work in, you will find that digital marketing is not something to ignore if you want to push your business forward to achieve long term success. Until a few years ago, a website, a Facebook page and some cold calling was all you needed to secure new clients and grow your brand. Things have changed so much over the past few years and now in order to be successful you need a proven, effective and reliable digital marketing campaign. Most companies don't have the time or resources to manage their own digital marketing campaigns, which is why they outsource this service to experts in the field with years of experience, to save time, energy and money while helping to boost brand visibility, improve quality website traffic and increase conversion rates. Technology is constantly evolving and so is digital marketing. This year Facebook isn't the only favoured social media platform. In fact, forty one percent of Facebook users are over sixty five years in age. This means that Facebook could be losing younger demographics and your digital marketing campaign has to change to include TikTok, Snapchat, Instagram and more. Digital marketers should look at the different target audiences your business appeals to and work your social media campaign accordingly. Facebook may not be suitable for all campaigns, though it is still a firm favourite with effective marketing, optimisation and

2. advertising opportunities, while helping you stay engaged with your audience. Instagram is growing quickly this year with over one billion users. It is one of the fastest growing social media platforms and appeals to those under the age of thirty, which means that many marketers are also focusing gone this social media platform to help clients reach an even wider audience. Instagram recently removed their like feature off their platform, which has been a concern for many marketers and influencers this year. An interesting digital marketing technique for this year is how Chatbots have taken over the customer service world. Chatbots are artificial intelligence software that acts as a concierge, it communicates with users and assists them in completing their goals on your site. The Chatbot interacts in a natural way through a chat window. More than eighty percent of businesses intend incorporating chatbots into their web designs in 2020 as they offer a twenty four hour service, instant response to client questions, no breaks or overtime to pay and more. Digital marketers are seeing that video is a must have this year with more businesses moving away from text based websites and adding numerous videos, ensuring that they improve ranking. Today the majority of the world has their smart phone stuck in their hand, this means that videos are easier to watch and share than reading text on a small five inch screen. You cannot ignore video this year with seventy percent of consumers sharing a brands video and fifty two percent of consumers claiming that they are more confident making buying decisions after watching a product video. Even with video growing in leaps and strides, you cannot walk away from the importance of good quality content. Content creation continues to remain essential in the digital marketing world this year. Quality, context and targeting are all important in creating the ultimate text that will help improve ranking in the long run. Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/