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In fast-moving technological industries, a lot can change over the course of just one year. In PPC, it\'s difficult to determine exactly how features will evolve in 2018. We think we can take you through what we believe to be the top PPC Trends to know about.

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2018 ppc trends you need to know

2018 PPC

Trends You

Need to Know

in fast moving technological industries

In fast-moving technological industries, a lot can

change over the course of just one year. In PPC,

it's difficult to determine exactly how features will

evolve in 2018.

As we know PPC AdWords campaigns are highly

recommended in the digital marketing world, but

we have to be sure that we have an idea of what

works and what doesn’t work with this marketing

method – background knowledge is crucial here.

However, we think we can take you through what

we believe to be the top PPC Trends to know

about in 2018:

google s new adwords interface

Google’s New

AdWords Interface

The new AdWords interface is

supposed to be 20% faster - so you can

quickly get to the information you need

and get on with your day, to be more

intuitive, increase your workflow and

has more exciting features than the

original AdWords.

voice visual search

Voice & visual search

The accuracy of voice assistants

continues to improve, we’ll see more and

more people utilizing voice search for

timely search queries. That’s why

optimizing your SEO strategy for voice

search today is of vital importance.

This means more focus on long-tail

keywords and syntax used in everyday

language.

on page optimization

On-page Optimization

There are plenty of PPC posts about

improving the pre-click conversion

rate. If you’re a PPC management

agency, that’s definitely a KPI that

you’re reporting to your clients.

The site speed needs to be your next

priority.

dealing with amazon

Dealing

With

Amazon

If you’re an e-commerce

brand and you haven’t

tested Amazon, it’s time.

You need to at least try!

Many of your competitors

are probably already there.

more audience targeting features

MORE AUDIENCE

TARGETING FEATURES

EXPANSIONOF

CUSTOMERMATCH

TARGETING

AUDIENCE

TARGETING

ADOPTION

EASIERTHIRD-

PARTYLIST

MANAGEMENT

Oneoftheleastused

Customermatchis

Customermatchis

audiencetargeting

basedonyourCRM

data. Itallowsyouto

showadsbasedon

dataaboutcurrent

customers.

featuresinAdWordsis

audiencetargeting

basedonyourCRM

data. Itallowsyouto

showadsbasedon

dataaboutcurrent

customers.

theabilitytousenon-

Googlethird-partylists

inyourPPCaccount.

Thisfeaturehasmore

than92,000audience

listsavailabletoit. 

thank you

Thank

You!

references

REFERENCES:

https://www.wordstream.com/adwords-campaign

https://marketingland.com/ecommerce-trends-difference-

winning-almost-winning-189020

http://www.adficient.com/

https://business.yell.com/knowledge/5-ppc-trends-need-

know-2018/

https://searchengineland.com/ppc-search-ads-trends-

2018-288935

https://support.google.com/adwords/editor/answer/105256

9?hl=en

https://searchengineland.com/optimize-voice-search-

273849