In fast-moving technological industries, a lot can change over the course of just one year. In PPC, it\'s difficult to determine exactly how features will evolve in 2018. We think we can take you through what we believe to be the top PPC Trends to know about.
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Need to Know
change over the course of just one year. In PPC,
it's difficult to determine exactly how features will
evolve in 2018.
As we know PPC AdWords campaigns are highly
recommended in the digital marketing world, but
we have to be sure that we have an idea of what
works and what doesn’t work with this marketing
method – background knowledge is crucial here.
However, we think we can take you through what
we believe to be the top PPC Trends to know
about in 2018:
The new AdWords interface is
supposed to be 20% faster - so you can
quickly get to the information you need
and get on with your day, to be more
intuitive, increase your workflow and
has more exciting features than the
The accuracy of voice assistants
continues to improve, we’ll see more and
more people utilizing voice search for
timely search queries. That’s why
optimizing your SEO strategy for voice
search today is of vital importance.
This means more focus on long-tail
keywords and syntax used in everyday
There are plenty of PPC posts about
improving the pre-click conversion
rate. If you’re a PPC management
agency, that’s definitely a KPI that
you’re reporting to your clients.
The site speed needs to be your next
If you’re an e-commerce
brand and you haven’t
tested Amazon, it’s time.
You need to at least try!
Many of your competitors
are probably already there.