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All You Need to Know About Digital Marketing

In today era, almost all people use the internet to make a decision while buying anything online. So, if you looking to promote your business via digital marketing then you need to know about digital marketing.

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All You Need to Know About Digital Marketing

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  1. How it Works? Digital Marketing

  2. Marketing is no longer about the stuff that you make but about the stories that you tell. -Seth Godin

  3. Digital Marketing? What is Digital marketing is a way to promote your brands and products online with the help of internet. Consumers today use the internet to make informed purchase decisions thus making it an important marketing platform. Digital marketing assists your business by reaching out to this potential market.

  4. WHY? Digital Marketing

  5. The Number of Users 1.9 billion 2.38 billion 1.4 billion 1 billion As of April 2019, 56.1% of the world's population has access to internet. More than 3.5 billion people throughout the world and approximately 600 million from INDIA use internet daily.

  6. Cost Effective: Digital marketing is cheaper and more efficient as compared to the traditional sources of marketing. Companies using digital marketing have 2.8 times better revenue growth expectancy. Audience Interaction: Digital marketing platforms allow the businesses an easy and convenient way to interact and connect with their audiences. This makes customer feedback and market research much more efficient.

  7. Content Strategies: Digital marketing allows you to showcase a variety of content in the form of pictures, videos, blogs, gifs and posts. It allows the business to effectively potray their products and brands. Levels Playing Field: The online platforms allows smaller businesses to market their products and compete with the larger enterprises. It levels the playing field among the various enterprises allowing them to survive.

  8. Return on Investment: Online marketing platforms allow us to measure the various campaign results and track the engagements on the posts made. This allows the business to understand the return on investments and plan for the future. Niche Audience: Digital marketing allows us to target audience with respect to their likes and interests. This makes it possible for businesses to advertise their products to the most suitable clientele effectively.

  9. Marketing Digital The Strategies

  10. Content Marketing Website Marketing Optimisation Search Engine Website Marketing Email Marketing Social Media Marketing Paid Campaigns

  11. Website Marketing: Making a website is one of the best ways to create an online presence for your business. You should optimize your website and keep it precise and attractive so to retain more leads. Content Marketing: Content is the most important part of your online marketing efforts. It can be in the form of pictures, blogs, videos etc, but it should be related to the product and stand out to attract the audience.

  12. Social Media Marketing: Social media is one of the best ways to reach out to a large number of people. You can showcase your product to a variety of audience and generate leads that can be converted into sales. Email Marketing: Connect on a one to one basis with your audience by sending them emails. This allows you to keep your customers informed and enhances re-marketing efforts made by you.

  13. Search Engine Optimization: Search engine optimization (SEO) allows your business to rank better on search engines. It optimizes your website and social media accounts and helps generate organic leads for your business. Paid Campaigns: Paid campaigns refer to when you pay to the particular digital media platform to promote your content. Digital marketing allows you to cater to niche audiences and track your campaign results.

  14. Conclusion The digital platform today is huge and is growing bigger by the day. It presents endless opportunities for a business to grow and connect with people. Don't push people to where you want to be; meet them where they are. -Meghan Anderson (HubSpot).

  15. Contact Us www.theimpulsedigital.com collabs@theimpulsedigital.com 91-9769285224

  16. Thank You!

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