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Tune Up Your Sales!. Scott Koepf MCC, CTC Senior Vice President of Sales Avoya Travel Aka: The Singing Salesman. Simply the best movie ever about SALES! Written in the 1950s and set in 1910, but S till relevant today. How to sell like a con man … without the Con!. The Music Man
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Tune Up Your Sales! Scott Koepf MCC, CTC Senior Vice President of Sales Avoya Travel Aka: The Singing Salesman
Simply the best movie ever about SALES! Written in the 1950s and set in 1910, but Still relevant today.
How to sell like a con man … without the Con!
The Music Man • By Meredith Wilson • A Train Full of Salesmen • Different Products but the Same Business • Don’t be the Itty Bitty Two by Four Kinda Store • Do you know the Territory? • What is on your Business Card?
He’s a MUSIC MAN! Not the Job, the Result
CUSTOMERS know Everything! • No idea you Exist or • What you do! • How do you Break through? • You are a Solution Looking for a Problem • Until You Confirm the Problem …
Determine the TROUBLE! Questions will uncover Concerns Then Paint the Solution…
But the Customer Still may Resist and Present Objections They Pick at you a little They Talk at you a little And they want Cheap, Cheap, Cheap!
Don’t let Customers Pick your Brain and Leave … Personalize the Sale Be Persistent and Romance the Sale!
But it isn’t about the close … Create and Maintain a Journey of EXCITEMENT!
All great Salespeople: • Know the Territory • Know Who/What they are • Ask Rehearsed Questions • Find the Trouble • Paint the Solution • Personalize the Presentation • Romance the Customer • Create Anticipation and Excitement • So that you will hear your Customers …
There were Agents are all around, And I never heard them Selling, No I never Heard them at All Till There Was… YOU!