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MOBILE OPPORTUNITY 2013. Transforming the Mobile Advertising Industry. Deden Mulyana Indonesia 2013. V.2. Content. Mobile Landscapes | Market Outlook | Business Landscapes | Market Opportunity | Key of Success | Next Action. Mobile. Landscapes. SEA MOBILE POPULATION.

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Presentation Transcript
slide1

MOBILE

OPPORTUNITY 2013

Transforming the Mobile Advertising Industry

Deden Mulyana

Indonesia 2013

V.2

slide2

Content

Mobile Landscapes | Market Outlook | Business Landscapes | Market Opportunity | Key of Success | Next Action

slide3

Mobile

Landscapes

slide4

SEA MOBILE POPULATION

Mobile Users : 180 Mio

ARPU : USD 4

Smartphone VS Feature : <10%

Mobile Internet Users : 50%

Mobile Users : 17.5 Mio

ARPU : USD 14.7

Smartphone VS Feature : 27%

Mobile Internet Users : 10 Mio

Mobile Users : 7.79 Mio

ARPU : USD 35.4

Smartphone VS Feature : 73%

Mobile Internet Users : 8.11 Mio

Mobile Users : 77 Mio

ARPU : USD 5

Smartphone VS Feature : N/A

Mobile Internet Users : 1 Mio

Mobile Users : 90 Mio

ARPU : USD 5

Smartphone VS Feature : 20/80

Mobile Internet Users : 20%

Source : Mobile Monday, 2012

slide5

SEA MOBILE POPULATION

Mobile Users : 220 Mio

ARPU : USD 2.3

Smartphone VS Feature : 20%

Mobile Internet Users : 29%

Source : Mobile Monday, 2012

slide6

Simultaneous media consumption

45%

People access Internet while watched TV

20%

People access Internet while Listen Radio

9%

People access Internet while Listen Radio and Watched TV

Source : Nielsen, marcom outlook 2012

slide8

And They Are . . .

Spend 76% for Social Networking

Spend USD 2.5 per month for Internet

More than 60% in the age 15-19’s

15-29’s – the greatest intentions to acquire a smartphone in the next 12 months

40+ year olds the most likely to currently own a smartphone, followed by 30-39’s

Source : Nielsen, marcom outlook 2012

slide9

MOBILE MARKET

Outlook 2012 - 2013

slide12

And in 2013 predicted to . . .

USD 1.3 Bio

E-marketers.com 2012

slide14

DEVICE BREAKDOWN 2012

Mobile still dominate by featured phone and Nokia is the leader in Handset market

slide17

Smartphone Migration in Indonesia . . .

2012

2013

According data from IDC Q3, Smartphone in 2012 reach 12.67% with Android taking 64% from total smartphone. And IDC also predicted smartphone will grow to 22% at the end of 2013.

Source : IDC Q3, 2012

slide18

Maximizing

Mobile Opportunity

slide19

Business Model

Business Scenario

Data

Mobile Media

  • Broad Insights – Format, Sites, Audiences, etc
  • Advanced Targeting (1st and 3rd Party Data)
  • Advanced Combining the properties
  • Advanced media optimisations – Auto and Manual. Standard and Rich.
  • Dynamic creative to drive returns – Standard and Rich
  • Platform for Increasing advertisers returns and publishers yields.
  • Best list of partner sites, built by vertical to address agency needs
  • Premium placement to premium Publishers
  • Educating the Market
  • Report and track everything – Our System and Yours
  • Premium and performance and lot of cost model

2013

2012

slide20

Next Action

Robust the Opportunity . . .

slide21

Broaden your category

2011

2012

2013+

Contents

Telco’s

Contents

Telco’s

Telco’s

  • News
  • Sports
  • Technology
  • E-Commerce
  • Entertainment
  • GSM
  • CDMA

Age Location Gender

Interest

Handset OS

ARPU

Age Location Gender

Interest

Handset OS

ARPU

  • News
  • Sports
  • Technology
  • E-Commerce
  • Entertainment

Mobile Applications

slide22

Thank You

Contact:

Deden Mulyana

Deden.Mulyana@gmail.com

+62 858 9090 5899