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Evolution of USA Touchpoints Methodology

Explore the history and impact of the USA Touchpoints methodology funded by CIMM in 2010, leading to smartphone-based data collection and results presented at ARF conference in 2011. MBI's subscription service is utilized by major agencies and media companies, with data produced every 6 months.

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Evolution of USA Touchpoints Methodology

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  1. History and Methodology 2013 1

  2. CIMM Funded MBI in 2010 • CIMM gave MBI $2mm to create a smartphone based methodology call USA Touchpoints • MBI went into the field and produced results in early 2011 that they presented at the ARF conference in June 2011 • MBI sold subscriptions to the service to every major agency and most major media companies • MBI produces USA TP every 6 months

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