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FOCUS ON RECRUITING. by PCC Bill Filmore. MERL Definitions. Leadership - the development of Lions Leaders on the Club, District and MD levels Extension - Extending Lionism by chartering new clubs of various kinds. Retention - Retaining the members in existing Lions Clubs.
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FOCUS ON RECRUITING by PCC Bill Filmore
MERL Definitions • Leadership - the development of Lions Leaders on the Club, District and MD levels • Extension - Extending Lionism by chartering new clubs of various kinds. • Retention - Retaining the members in existing Lions Clubs. • Membership - Recruiting and developing members in existing Lions Clubs.
Retention Has Been Focus • President’s Retention Campaign • Focusing on Working Together • Focus on Club Meetings • Focus on Club Dynamics • Focus on Involvement • Mentoring Program
Recruiting vs. Retention • Retention is still a problem that we should continue to work on…. • However, our efforts at recruiting new members into existing clubs in also going down • We need to FOCUS ON MEMBERSHIP… • …FOCUS ON RECRUITING
Membership = Recruiting • Definition of recruit: renew or restore the health, vitality or intensity of • Each time we recruit new member we are adding a new dimension to the club • Each new member restores the vitality of your club • Recruiting is essential to the continuation of our Association
International Program 2007-08 Unplanned arbitrary membership growth ? Well planned quality membership development
Answer to Recruiting Problem • Stop the hit and miss • FOCUS on the problem • In U.S. 11,082 out of 13,242 clubs have membership chairs • In Alabama 130 out of 160 clubs have membership chairs • What are they doing? • Plan an event that involves entire club • Have a “Lions Night Out” or “Friendship Night” that brings prospects to a dinner • Sell Lionism to the prospects • Side benefit - orientation of current members
FOCUSON RECRUITING • Find Prospects • Offer Opportunity to Come Together • Convince Prospects to Attend • Understand What Lions are About • Secure a Commitment to Join
FIND PROSPECTS • Meeting of members (buy in) • Set goal of net increase • Use prospect wheel • Send around sheet • Insure them they will receive sponsorship • Newsletters, e-mails and phone calls to members • Put community notice in paper that club doing membership drive • Create competition – divide club into teams
Brainstorming Prospects Without Discussing Characteristics, Qualities, or Willingness of Prospective Individuals, Name At Least 5 Actual Prospects From Your Community
Offer Opportunity to Come Together • Plan Details of “Lions Night Out” (Friendship Dinner) • Decide the date, time and place • Decide about the food – consider payment of prospects and others • Outline of presentation at dinner • Arrange for audio/visual aids at meeting • Order information from LCI
Convince Prospects to Attend • Formal invitation with RSVP • Follow up personal visit • Follow up phone call • Offer to pick them up • Call day of meeting
Roll Play Inviting Prospect to Lions Night Out
Understand What Lions Are All About • Lions information (Club Brochure) • Dinner • PowerPoint on all aspects of Lionism (provided) • Video presentation • Each member participates • Induction of new member • Answer questions
Secure Commitment to Join • Sign up while there • Get check • Follow up with phone call • Personal visit • Invite to next regular meeting
DALEVILLE LIONS CLUBLIONS NIGHT OUT Daleville Cultural and Convention Center January 29, 2006 6:30 p.m.
Opening Ceremony • Welcome • Pledge and Prayer • Recognition of special guests • Membership comments • Helen Keller speech
1925, a new challenge for LionsHelen Keller asks the Lions to become the “Knights of the Blind”!
LCI History 1917, June 7 Meeting in LaSalle Hotel, Chicago. 1917, October 8-9-10 First convention in Dallas.
LCI History 1919 Chicago convention. Slogan— Liberty Intelligence Our Nation’s Safety The Association becomes International First club outside USA is organized in 1920 in Windsor, Ontario, Canada.
LCI History Actual emblem adopted from Rosa Bonheur’s painting in 1919.
LCI History • On tenth anniversary • 2,200 clubs, 80,000 members Lions continues its expansion First club in China (Prior to People’s Republic of China 1950) 1931 First club in Mexico
LCI History 1961, The Passing of a Legend June 1: Melvin Jones passed away Melvin Jones Fellowship Highest Honor of LCIF
LCI Headquarters Current headquarters in Oak Brook, Illinois, USA was established in 1971.
500 Grants Annually • Health Clinics • Training Centers • Vision & Hearing projects • Habitat for Humanity
SightFirst • In 1990, Lions Clubs International Foundation launched SightFirst, a US$143.5 million global initiative to fight preventable and reversible blindness
President Jimmy Carter Partners for Sight with President Jimmy Carter— In 1999, Lions set up a partnership with the Carter Center in Atlanta, Georgia to eradicate river blindness and trachoma.
CHINA • May 14, 2002 - LCI establishes Clubs in Mainland China • First international service club organization to be granted permission to operate in China • 1/5 of the world’s blind population reside in China – LCI continues to work as catalyst for sight preservation and restoration
Adopted Service Program Categories • Community services • Diabetes awareness • Environmental services • Hearing/speech and work with the deaf • International relations • Opportunities for youth • Sight conservation and work with the blind
Community Services • Building Homes • Cultural and Community Activities
Diabetes Awareness • Education • Diabetes screening • Lions Eye Health Program • Recreational camps
Environmental Services • Recycling • Anti-Pollution • Tree Planting • Environmental projects
Hearing/Speech & Work with the Deaf • Communication Devices • Hearing Aid Recycling • Hearing Ear Dogs • Hearing Screenings • Recreational Camps • Support Services
International Relations • Club twinning • Int’l Relations Month • Lions’ Day at the U.N. • Interclub Assistance • Stamp Exchange • World Peace Day
Opportunities for Youth • Leo clubs • Peace Poster Contest • Youth camps • Youth exchange • Services for Children • Lions-Quest
Sight Conservation & Work with the Blind • Assistive devices • Vision screening • Eyeglass recycling • Eye banks • SightFirst
Campaign SightFirst II • Control and eliminate causes • Combat emerging threats to sight • Provide vision for all
Daleville Club Service History • Alabama Lions High School Conference • Alabama Lions Sight Conservation Association, Inc. • Community Center kitchen equipment • City-wide clean-up campaign • Placement of community civic signs • East-West baseball game • High School JROTC cadet awards • School beautification project • Camp Seale Harris • Lions Clubs International Foundation • Daleville Community Chest, Inc. • Miss Daleville Pageant • Daleville Senior Citizens • PFEEDS, Inc. • Daleville High School Athletics • Daleville Middle School Leo Club
Daleville Club Leadership • 2001-2002 J. Frank Moore III serves as International President • Daleville Lions Club • International Year of Youth • 9/11; China; 47,000+ Osaka, Japan • Alabama Lions Opportunities for Youth Fund
RADIO DAY 2006 Radio Day was our Best for money raised!
CHRISTMAS SOCIAL & AUCTION FOR GUIDE DOGS Southeastern Guide Dogs, Inc.