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Take Direct Action …

Take Direct Action …. Get Direct Results…. Direct Objectives. 1. Listen carefully to understand seller objectives. 2. Explain Marketing & Home Selling Process. 3.Thoroughly review your home. 4.Help you price your home. 5.Advise you how to prepare your home for showing. Marketing Your Home.

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Take Direct Action …

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  1. Take Direct Action… Get Direct Results…

  2. Direct Objectives 1. Listen carefully to understand seller objectives 2. Explain Marketing & Home Selling Process • 3.Thoroughly review your home 4.Help you price your home 5.Advise you how to prepare your home for showing

  3. Marketing Your Home Marketing Basics

  4. Franchises Don’t Sell Homes. Realtors Do!!

  5. Maximum Exposure Leading the Industry in Website Traffic

  6. Direct Exposure Listing Syndication

  7. Marketing Tools Free Home Warranty Color Flyers Virtual Tours

  8. The Home Selling Process Contract Offer & Acceptance Home Inspection Appraisal Closing 4 • Present All Offers • Explain Your Options • Evaluate Buyer’s Qualifications • Provide Constant Communication on Contract Status • Deliver Contract • Finalize All Conditions Most contract have a home inspection clause built in, usually 7-10 days. During the Home inspection or due diligence period we will be coordinate the home inspection and review all of the findings in the report with you. If the purchaser is trying to obtain a mortgage an appraisal will be required .We will Coordinate with the appraiser to conduct the appraisal in a timely fashion. As the closing date approaches we will schedule the settlement time with the title company and make sure all details of the transaction are in order and set to close

  9. Preparing Your Home To Sell • We promise to... • Conduct a thorough evaluation of your home and provide valuable input. • Help you to stage your home for the showing process. • Provide a list of reliable contractors to assist with improving areas of your home if necessary.

  10. Getting Your home in Showing condition • Clean Every Room • Turn on All Lights • Open All Drapes, Shades and Blinds • Turn on Air Conditioner or Light Fireplace • Turn TV and Radio Off • Take the Pets for a Walk • Maintain a Low Profile • Clean Closets • Clean and Repair Entrance • Organize Attic and Garage

  11. Proper Pricing • The Market determines value. • We will show you a range of prices being paid for homes in your area. • Together, we determine the listing price. PRICING The Role of a Real Estate Agent in Pricing

  12. Proper Pricing • Listing Price Seller • Location Seller • Condition Seller • Showing Access Seller • Financing Market • Marketing REALTOR® PRICING Who’s In Control?

  13. Proper Pricing Better Response from Advertising and Sign Calls Attract Better Offers Higher Net Sales Advantages of Proper Pricing Faster Sale Avoid Your Home from Becoming “Shopworn” Increased Agent Response

  14. Proper Pricing The Disadvantages of “Overpricing” If You Overprice … • The right buyers won’t see it. • The higher priced buyers won’t want it.

  15. Direct Teamwork Your Teamwork is Necessary for a Successful Sale • You Must: Keep your home in showcase condition and provide easy access for potential buyers. • Make yourself available from the time a contract is signed to the closing day. • Keep your home accessible for the appraisal and inspections. • Openly share all information about your home and its condition. • For your security, refer all potential buyers to your REALTOR®. “We will: show the property ,market the home, set appointments with other realtors to show the property. We will also arrange to Meet with Appraisers,  Home Inspectors, Pest Control Inspectors, Home Repair Specialists Call and supply information to Title Companies, Attorneys, Mortgage Companies and/or Brokers   Obtain information from Associations Notify all parties of closing date, time and directions”

  16. Direct Results “We’re a Team Let’s Work Together!” Communication and cooperation ensures a successful sale.

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