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Public Speaking: An Audience-Centered Approach – 7 th edition

Public Speaking: An Audience-Centered Approach – 7 th edition. Steven A. Beebe & Susan J. Beebe. Why Study Public Speaking?. Empowerment Employment Achieves desired goals. Is an “advantage” over your competition. Shows confidence. Shows conviction.

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Public Speaking: An Audience-Centered Approach – 7 th edition

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  1. Public Speaking:An Audience-Centered Approach – 7th edition Steven A. Beebe & Susan J. Beebe

  2. Why Study Public Speaking? Empowerment Employment • Achieves desired goals. • Is an “advantage” over your competition. • Shows confidence. • Shows conviction. • Corporations want skilled speakers- - - • to adapt information, • to be organized, and • to keep listeners interested. • Communication is the top skill sought by employers.

  3. Grade point average (gpa) Specific degree held Written communication skills Listening ability Leadership in campus/community activity Technical competence Work experience Poise Appearance Resume Part-time or summer employment Enthusiasm Recommendations Accreditation of program Oral (spoken) communication Participation in campus/community activity Top Factors in Helping Graduating College Students Obtain Employment Not in Rank Order

  4. Oral (spoken) communication Written communication skills Listening ability Enthusiasm Technical competence Work experience Appearance Poise Resume Part-time or summer employment Specific degree held Leadership in campus/community activity Recommendations Accreditation of program Participation in campus/community activity Grade point average (gpa) Top Factors in Helping Graduating College Students Obtain Employment Source: Winsor, JB,Curtis “National Preferences in Business and Communication Educatoin: A Survey Update,” Journal of the Associaton for Communication Administration 3, September 1997; 174.

  5. Public Speaking DiffersFrom Conversation Public Speaking is Planned More practice. More preparation. More research.

  6. Public Speaking is Formal Less slang & casual language. More physical distance between speaker and audience. More controlled gestures and movements.

  7. Speaker & Audience Roles Clearly Defined • Expectations well-established. • Behaviors stable. • Speaker and audience follow rules more.

  8. Speaking rules for this class • Class Activity- • As a group, let us establish rules for speaking and listening in this class.

  9. The Communication Process Communication as Action Linear, one-way messages. Source: encodes message. Message: what is said & how it is said. Channel: how message is transmitted. Receiver: decodes message. Noise: interferes with message . Internal. External.

  10. The Action Model of Communication:

  11. Past events or activities that give knowledge. Experiences

  12. Past events or activities that give knowledge. Values Beliefs Attitudes Experiences

  13. Communication as Interaction • As message is sent, feedback to • sender is provided by receiver. • Communication happens within a context (environment/situation in which speech occurs.)

  14. Communication as Transaction • Communication happens simultaneously. • Sender also receives message. • Receiver also sends message.

  15. Public Speaking & Diversity Different audiences have different expectations. Speakers must adapt to audiences. Audience-centeredness is key.

  16. Improving Your Confidence Nervousness is normal. Public speaking number one in highest anxiety.

  17. Nervousness – Audience cannot see nervousness. Use anxiety to your advantage.

  18. Build Your Confidence Before your speech: Don’t delay preparing. Learn as much as you can about your audience. Pick a comfortable and familiar topic. Rehearse your speech. Present a structured speech.

  19. Other advice Before your speech: Be familiar with introduction and conclusion. Simulate actual speech conditions. Breathe deeply. Think & act calm. Picture positive outcomes. Reassure yourself mentally (with a pep talk).

  20. Finally… During the speech: Focus on content, not fears. Look for supportive audience members. After the speech: Reflect on positives. Seek other speaking opportunities.

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