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Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010

Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010. Communications & Marketing. Profile The Office of Communications & Marketing functions as a strategic and tactical public relations and marketing resource for the University at Albany. Current budget:

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Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010

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  1. Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010

  2. Communications & Marketing Profile • The Office of Communications & Marketing functions as a strategic and tactical public relations and marketing resource for the University at Albany. • Current budget: • FTE 21.0 • SALARIES $1,427.3M • TS/OTPS $97.6K • $1,524.9M • 21 FTE’s across three units: Marketing Services, Communications, Digital & Social Media

  3. Greatest Challenges (Bag III) • Making our website an efficient easily updateable and effective communications and marketing tool, one that reflects the integrity of the university • Leveraging the use of social media in a meaningful way so that Ualbany’s communications are relevant to its target audiences • As our unit shrinks, the demand to adopt to the new web technologies and social media revolution has never been greater.

  4. New Developments, New Challenges • Mobile Technology as it relates to web site • Less IT Support (3.5 FTE to 1.5 FTE) • Establishing Communications Support for Strategic Plan

  5. Visitors (not Visits)

  6. Home Page Visits vs Unique Visitors - External

  7. Mobile Visits

  8. Mobile Tablets Sales iPad 300,000 at launch Google Tablet 600,000 at launch iPad 7.3 million in Quarter 1 15 million in nine months iPad 2 (launch 3/11/11) 5.5 million in Quarter 1 (projected sales)

  9. Top Pages – External Visits

  10. What impression are we making to 3.2 million visitors per year?

  11. Updated MyUAlbany

  12. Top Pages – External Visits

  13. Top Majors – External Visitors Findings • Business, Criminal Justice, Biology and Psychology - most clicked on majors for the last five quarters • Math is new to the top majors list (Note: Math moved its website to the albany.edu server September 2010) • Math and Computer Science replaced Communication and Music as top 10 majors compared to Q409

  14. Top Graduate Programs – External Visits Findings • Baseline data - Graduate programs data new to albany.edu server

  15. State of Online Video Pew Internet & American Life Project – June 2010

  16. Collaborative Content Advisement/Admissions/Acad. Dept/Development Academic Major Profile Videos Development User Generated Video contest

  17. Improved Video Experience The Present = Integrated Content

  18. The Results Allows for dedicated and branded content in controlled environment

  19. Conclusion • Reinvestments in communications and marketing should take place in web development. • Increased demand for digital assets • As UAlbany begins implementing the Strategic Plan there will be increased demand for Communications and Marketing Support

  20. Conclusion • 10% Scenario - total cut of $152,400 • Loss of 3.00 FTE (From 21 to 18 FTE) • 14% Scenario - total cut of $213.5K • Loss of 4.2 FTE (From 21 to 16.8) • 2% reinvestment would be allocated to hiring web personnel

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