School-Based Counselling Campaign Plan

1. School-Based CounsellingCampaign Plan By Anne Mirkovic

2. Contents • Introduction • Background • Aims & Audience • Campaign Methods • Material • Tools • Conclusion: Monitoring & Further Developments

3. Introduction “a professional activity delivered by qualified practitioners in schools. Counsellors offer troubled and/or distressed children and young people an opportunity to talk about their difficulties, within a relationship of agreed confidentiality” (BACP, 2013)

4. Background InformationRecommendation & UK Policy • Recommendations from UNCRC UK Policy • Northern Ireland • Wales National Strategy 2008 • Scotland 2015 • England – Needs greater development on the issue

5. Aims & Audience • Promote issue of School Based Counselling • Promote benefits of School Based Counselling • Overall aim: Government to commit to a policy of placing a professional counsellor in all of England’s SchoolsAudience: • Policy Makers • Local Authorities, Schools & Public

6. Campaign Methods • Timing of the Campaign • Framing the issue- help children’s lives • Raising Awareness – BenefitsConferences – DoE, Experts • Local Events • Press Releases • Developing RelationshipsPolicy-makers MPs and Civil Servants • Supply Debates

7. Material • Experts & Recommendations: Strathclyde University, IPPR • Achievements – Welsh Strategy April 2008 • Posters • Leaflets • Draft Policy Proposals

8. Tools • Media 1. New Media: Social Networking Sites 2. Traditional Media: Expensive but effective • Lobbying MP’s • Alliances

9. Conclusion: Monitoring & Further Developments • Continue attaining press coverage • Persuading the target audience • MP’s contacted about the issue • Legislation –Education Committee • Expansion to primary schools