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Organizational behavior (OB) is the study of how individuals and groups act within organizations. It encompasses various topics, including motivation, leadership, team dynamics, and organizational culture. By examining these elements, OB aims to improve workplace effectiveness, enhance employee satisfaction, and foster innovation. This field combines insights from psychology, sociology, and management to address challenges within organizations and facilitate effective change. Understanding organizational behavior is crucial for leaders and managers striving to create a positive work environment and drive organizational success.
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