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ARCS Motivation Theory

ARCS Motivation Theory. by: Josefa Silman EDTC 560 Multimedia and Web Page Design Instructor: Janet Wright. Use the navigational buttons on the bottom to navigate in this document. An underline under a text indicates a link. Click anywhere in the slide to advance to the next slide. Help.

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ARCS Motivation Theory

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  1. ARCS MotivationTheory by: Josefa Silman EDTC 560 Multimedia and Web Page Design Instructor: Janet Wright

  2. Use the navigational buttons on the bottom to navigate in this document. An underline under a text indicates a link. Click anywhere in the slide to advance to the next slide. Help home back next help end

  3. Analyze the ARCS Model. Examine forms of implementation. Suggest applications of Model. Objectives

  4. Introduction The ARCS Model John Keller Attention Relevance Confidence Satisfaction Classroom application Learning Checks References Content

  5. Introduction What is Motivation? An internal state or condition that serves to activate or energize behavior and give it direction. 1 Why is it important? Learned behavior will not occur unless it is energized. 1 (Huitt. 2001) (Huitt. 2001)

  6. What is the Arcs model A R C S ttention elevance onfidence atisfaction

  7. Who created it? John Keller (University of Florida) Worked on motivation in instruction - late 1970s. He was intrigued by the problem of effort and its variable outcome. Motivation – the most appropriate explanation (1983). Proposed the ARCS Model of Motivation. John Keller, Ph. D.

  8. ARCS Model

  9. Attention • Perceptual Arousal  • Gain and maintain attention by using surprising, incongruous, or uncertain events in instruction. • Inquiry Arousal • Stimulate exploration by posing, or having student generate, questions. • Variability • Maintain interest by varying elements of instruction.

  10. Relevance • Familiarity • Use examples and concepts that are related to the experience of learners and help them integrate new knowledge. • Goal Orientation • Present the objectives, utility and goals of the instruction. • Motive Matching • Use teaching strategies that match the motives of the students.

  11. Confidence • Expectation for Success • State performance requirements and evaluative rubric. • Challenge setting • Provide multiple achievement levels that allow learners of various levels to experience success. • Attribution Molding • Provide feedback and support according to student’s ability and effort.

  12. Satisfaction • Natural Consequences • Provide opportunities to apply new skills in stimulating environment. • Positive Consequences • Provide feedback that sustain the experience of success. • Equity • Provide Consistent standard and consequences for desired behavior.

  13. Examples of Classroom applications Attention Inquiry Arousal Ask questions and encourage student’s questions.

  14. Examples of Classroom applications Attention Perceptual Arousal  Use surprising events and learning aids in instruction.

  15. Examples of Classroom applications Satisfaction Natural Consequences Provide opportunities for students to exhibit new skills.

  16. Examples of Classroom applications Satisfaction Positive Consequences Provide positive feedback and let students know when they are doing well.

  17. Which of the following concepts belong in the ARCS model? (click on the applicable buttons) Attention Attribute Relevance Resonance Confidence Credentials Satisfaction Salutation Learning Check

  18. Learning Check Who created the ARCS model? Please click on the right answer (if it disappears, you are wrong). • John Keller • John Clark • Helen Keller

  19. References Carr, A., M., Carr, C., S. (N.D.) Instructional Design in Distance Education (IDDE) Retrieve on 11/13/04 from http://ide.ed.psu.edu/idde/ARCS.htm Huitt, W. (2001). Motivation to learn: An overview. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Retrieved [date], Retrieve on 11/13/04from http://chiron.valdosta.edu/whuitt/col/motivation/motivate.html Maier, D, (N.D.) Keller's ARCS Model of Motivation. Retrieve on 11/13/04 from http://www.ittheory.com/keller1.htm Thank You and Good Bye

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