Achievement Motivation and Attribution Theory. Mr. P. Leighton St Mary’s 6 th Form College. After today’s session…. You will have a deep understanding of Achievement Motivation which includes… NAF and NAch. Competitiveness. Learned Helplessness.
Mr. P. Leighton
St Mary’s 6th Form College.
External factors are changeable and not under control of the performer: its not their fault!
This helps maintain self-esteem and motivation i.e. “he was lucky to beat you”.
Coaches should attribute success to internal factors- why?
Internal factors mean that the performer is able to succeed because of their talents.
This endorses future expectations of high achievement.Weiner’s attribution model: Reasons for Failure and Success.