Achievement Motivation and Attribution Theory. Mr. P. Leighton St Mary’s 6 th Form College. After today’s session…. You will have a deep understanding of Achievement Motivation which includes… NAF and NAch. Competitiveness. Learned Helplessness.
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Mr. P. Leighton
St Mary’s 6th Form College.
External factors are changeable and not under control of the performer: its not their fault!
This helps maintain self-esteem and motivation i.e. “he was lucky to beat you”.
Coaches should attribute success to internal factors- why?
Internal factors mean that the performer is able to succeed because of their talents.
This endorses future expectations of high achievement.Weiner’s attribution model: Reasons for Failure and Success.