TIMELESS ATTIRE Market Segmentation by Brett Parrett
Target Market • MOSTLY Consumer/ Differentiated market based company
Fundamental factors • Demographics: -ages- 18-55 yrs. -gender- male and female -race- 60 % Caucasian, 10% Latino, 10% African American, 10% native American • Geographics: -countries- U.S.A. - states- ok, tx, mo, ak, ks
Marketing Mix PRODUCT : - DRESSES - UNDERGARMENTS - SUITES - HATS - BOOTS - antiques - GLOVES - replicas - PANTS - …by request - SHIRTS
MARKETING MIX CONT… • PRICES : - premium pricing / 10% interest - FABRIC- $4.00 A YARD - LEATHER- $6.95 PER SQ. FT.
Marketing Mix Cont… • Promotion: - flyers - word of mouth - internet advertisement - history magazine ads • Distribution: - in-store pick up - shipping
Marketing research • Statistics formed by: - customers purchase behavior (online) - customers purchase behavior (in-store) - surveys (online) - surveys(in-store)
Questions • Why is the material so expensive? • Why is authenticity so important? • what type of people or groups judge the events? • Why does your business only focus on premium pricing? • Would there be any consideration for sales or discounts?
Questions cont… 6 . Why is the age range so broad in demographics? 7 . Why is your business MOSLTY a consumer based market? 8 . Why will your business be confined to only the U.S? 9 . DOES YOUR BUSINESS FOCUS ON JUST ONE TIME PERIOD? 10 . What would keep someone from going to someone else for these products?