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Emory University: Capturing Emory’s Essence Through the Master Idea. 10.31.06. Why Now?. ALIGNING EMORY. Over the past several decades, Emory has struggled with a fragmented culture. We have hungered for a well-defined identity that can align us internally and help raise awareness externally.
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We embarked on a thorough exercise, led by our Marketing group and partner BrightHouse, to articulate the Master Idea that is an authentic and inspiring expression of our core essence.
The Master Idea:
When lived internally, and delivered sincerely externally, the Master Idea has the power to align Emory’s culture and broaden the Institution’s reach.
The power of Emory’s Master Idea will be realized when not only communications, but also internal programs and culture are aligned with our identity and purpose. It is a consolidated expression of who Emory is and is derived from values, mission and vision and supportive of Emory’s strategic plan.
Vision | Mission | Values
Recruitment & Evaluation
Traditions & Holidays
Partners & Alliances
Education & Training
Meetings & Announcements
A Courageous Beginning
Throughout its history, Emory has honored the risk its founders took by taking bold steps to become a leading educational and research Institution with global reach.
Emory was founded on, and still embraces, the principle that education should mold character as well as mind and equip students to be responsible members of their communities.
A Moral Obligation
True to its Methodist origins, Emory retains an enduring spirit and sense of responsibility for tackling pressing social issues.
A History of Gift and Privilege
Emory remains recognized, both internally and externally, as a privileged institution. Our unique and unparalleled collection of people, schools and resources distinguish Emory and provide a tremendous opportunity to turn a negative perception of privilege into a positive transformative force.
A Prudent Heart
Despite a shared aspiration to create positive change in the community and world, there is also universal agreement that Emory struggles with a prudent conservatism that keeps it from translating its vision of courageous leadership into action.
President Harvey Cox, Centennial address, 1936
We have inherited an expectation that those who have the privilege to come here for an education carry with it a corresponding obligation to society.
President James T. Laney, Sesquicentennial address, 1986
But with such great privilege comes also great responsibility; to whom much is given, much also will be required. I have no doubt that with your Emory education you will leave here and you will do well, but even as you do well I challenge you also to do good.
President James Wagner, Commencement address, 2006
Use your gift.
Use your gift.
Everyone has a gift. At Emory, we have many. And with these gifts come responsibility. The responsibility to act. To reach beyond success to significance. To discover our gifts and use them not just for personal goals, but also for global ones. A responsibility to make use of our talents and to use the reach of our prestigious institution to enliven the human spirit, to teach, to discover, to lead, to innovate, to heal. To have the courage to ask the burning questions of our time, and the strength to answer them. Because we can. Because we must.
This is why we will use what we’ve been given, what we’ve worked for, because to hoard it, refuse it, silence it, or even let it lie stagnant is to do a great disservice to ourselves and a world in need. To whom much is given, much is expected. We will exceed expectations. We will use our gifts to impact Emory, our community, the entire university system, the world.
Use your gift.
A DIRECTIVE TO PUT INTO ACTION OR SERVICE
A STATEMENT OF INDIVIDUAL AND INSTITUTIONAL OWNERSHIP
A REMINDER OF THE ENDOWMENTS, NATURAL AND BESTOWED, FACULTIES, ABILITIES AND TALENTS THAT EMORY POSSESSES
On an individual level, Use your gift means:
On an institutional level, Use your gift means:
We use our gifts in the principled practice of business leadership and global wealth creation; in advancing the scholarship of the rule of law in civil society; in leading the expedition toward the answers to ultimate theological questions; in preparing the next generation of scholars and researchers; in the research, education, and care-giving by our nursing, public health, and medical schools and in health care.
Attention to the public good is a defining part of the Emory character and “use your gift” is a galvanizing call to action for us to create a collective voice that influences the world powerfully and beckons each of us to amplify our own voice so that our individual gift is heard and felt profoundly.
Use your gift provides a platform for all Emory communications. Every piece of communication (e.g. brochure, direct mail, press release, etc.) is an opportunity to reinforce Emory’s commitment to applying our individual and institutional gifts to achieve not only success, but significance.
NOT A TAGLINE
Use your gift is not a tagline. It is an idea that needs to be translated for each audience, school, center, unit, etc. Use your gift will mean something different for each group within Emory.
The phrase can be used as a tagline for the Emory brand only for internal (faculty, staff, students) and “in the family” (parents, donors, alumni) audiences. It will always be used in context - not stand alone.
Find and develop your gifts
Hone your gift
Honor your gift by applying your talents
OUR STUDENTS DO WELL. THEY ALSO DO GOOD.
Yes, we’re a top ranked university focused on academics, but we’re also focused on the impact this knowledge can have. And while we may reside in Atlanta, our reach extends all over the world. This is why we ask our students to find their gifts and then to use them – to improve themselves, and ultimately, the world. Come find your gift, come to Emory.
WE SEE YOUR INDIVIDUALITY
AS A GIFT.
At Emory University, every employee brings something special to us. Whether it’s their talent, knowledge, ideas, or unique perspectives, each individual contributes to the betterment of our University, the community and...even the world. Your gift could be used in so many ways: to inspire; to serve; to heal; to teach - isn’t it time you shared it? .
Photojournalist Susan Sterner 86C is one of thousands of Emory alumni using their gifts—not just for personal success, but for positive change. Susan spent two years in rural Brazil, documenting the lives of women there. Her vivid photographs led others to new understanding of the need for help and compassion. How will you use your gift? Visit www.alumni.emory.edu.
This is the first in a series of articles highlighting RSPH alumni, students, faculty and staff who are using their gifts to make a difference in public health.
Dear Emory Donors
Thank you for your gift to Emory University. The generosity of donors like you helped us to raise more than $114 million during the 2005-2006 giving year which ended on August 31st. Your gift plays a critical role here at Emory. It enables our students to identify their unique gifts and use them to further Emory's mission of positive transformation both inside and outside of the classroom. Thank you for your generosity. Your gift gives Emory students the opportunity to learn how to share their gifts with the world. Best wishes and many thanks.
We have many opportunities and privileges and we will act on them.
At Emory, our commitment to service is seen in what we do.
We enable students to work with nonprofit organizations during the summer months.
Our four clinics provide real advocacy experience while serving the
We have the courage to ask the tough questions and to act on the answers.
At Emory, we have been given much; we strive for excellence in everything we do. to enhance our already strong faculty . . . and to capitalize on the gifts of our excellent students.
To create, maintain, and promote a diverse environment which challenges its brothers to leverage their individual and collective gifts to better serve the Emory community and beyond through the development of passionate leaders, excellent scholars, and socially responsible citizens.
President Wagner’s Address to First-Year Parents, Aug. 26, 2006
"We understand the importance of being a good university as we strive to be great. … We are excited to welcome a new wave of eager scholars bent on making a difference as they seek to grow in knowledge and in wisdom. Emory is a place to discover one's gift and develop the capacity to effectively use that gift."
“This award is a way for us to recognize and celebrate the special relationship you and your family share with Emory. It also allows us the opportunity to express our gratitude and say thanks for your continued generational support. Our hope is that this award will ease your transition into the Emory community as you explore all that Emory has to offer. At Emory, we believe that everyone has a gift and a responsibility to find that gift and use it.”
Note from Andy Wilson, assistant dean for campus life/director of residence life, Aug. 27, 2006
In case you needed some data that "Use Your Gift" has been used in practice on campus, one of our halls incorporated it into their theme in the Residence Hall Decorating Contest. Senior Resident Advisor Brittany Rayburn of Turman South placed 2nd in our Hall Decorating Contest today using the master idea as a way to illustrate careers in the nonprofit industry. Just thought you'd like to know that all the hard work is paying off!
Visitor’s Guide Advertisement
We offer many portals through which Emory students, faculty, and staff can channel their intellectual gifts to solve real world problems.
Excerpt from Senior Search Letter, Emory College
Diverse Undergraduate Education Emory is known for our commitment to creating positive transformation in the world—we expect our students to do well and also do good for the world. Undergraduate programs in humanities, sciences, business, and nursing allow Emory students to explore their talents and affect change. Choose between two campuses for freshman and sophomore years—either the main campus in Atlanta, or in Oxford, where the school was originally founded. By junior year, all students take classes on the main Atlanta campus where you have the opportunity to continue with liberal arts courses or to apply to either the highly regarded business or nursing schools.
It's not what you give, it's that you DO give .Everyone has a gift. At Goizueta, we have many. With these gifts comes responsibility - the responsibility to act, be involved, and to give back.We will use our gifts and abilities not just for personal goals, but also for global ones. At Goizueta, our mission is to create principled leaders for global enterprise. To reach this end, we will use our talents, resources and the reach of our prestigious institution to enliven the human spirit, to teach, to discover, to lead, and to innovate. We will use what we’ve been given and what we’ve worked for, because to let it lay stagnant is to do a great disservice to ourselves and a world in need. To whom much is given, much is expected. We will exceed expectations.
Sponsorship Message for PBS’s “Eyes on the Prize”
Support for diversity programming on PBA Thirty comes from Emory Unviersity who works collaboratively to create positive transformation in the world. ONLINE AT EMORY-DOT-E.D.U.
How Use Your Gift is DistinctiveUse Your Gift is unique in that it is an imperative in an otherwise passive era of higher education. It is a galvanizing call to action for Emory to create a collective voice among our schools that influences the world powerfully and beckons each of us to amplify our own voice so that our individual gift is heard and felt profoundly.The question is not how Use Your Gift is unique but how each of us will use our gift to build an institution that is unique. Unique in that we stand for something bigger than just education. That will take courage.