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Digital Transformation

Digital Transformation. Creating new business models where digital meets physical. Brainstorming. Why wouldn’t businesses incorporate new technology and social media into their business models?. Case Study: Company X. @ CompanyX. @ CompanyX. Key Concepts.

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Digital Transformation

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  1. Digital Transformation Creating new business models where digital meets physical

  2. Brainstorming Why wouldn’t businesses incorporate new technology and social media into their business models?

  3. Case Study: Company X

  4. @CompanyX

  5. @CompanyX

  6. Key Concepts • Consumer expectations have risen as social media drives their attention toward products, businesses, and ideas • Organizations must reshape their products and how they’re delivered to get ahead of changing forces in the new digital age • Businesses need to transform their traditional operating models to effectively respond to the needs of consumers today

  7. Rapid Change • Pressure is mounting on business leaders to adapt to “the new digital age” • Consumer demand • Internal affairs

  8. Analytics to Customer Value Proposition(What Consumers Want) • Evaluating trends leads to: • Enhancement • Extension • Redefining • Analytics Tool: Visual Technologies Better Customer Experience

  9. Digital Transformation

  10. Digital Transformation

  11. Strengths and Weaknesses • Strengths • Discussion of the challenges and potential results of updating business models • Weaknesses • No discussion of the difficulty businesses are having with transitioning • Why companies fail

  12. - Fin - …but if we have time…

  13. Brand Integration • Why? Because Nick Duger loves it! (and I hope you will too) • DumbDumb – “The Dancer” (4:07) • DumbDumb – “Prom Date” (5:14)

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