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Digital Transformation. Creating new business models where digital meets physical. Brainstorming. Why wouldn’t businesses incorporate new technology and social media into their business models?. Case Study: Company X. @ CompanyX. @ CompanyX. Key Concepts.

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Presentation Transcript
digital transformation

Digital Transformation

Creating new business models where digital meets physical

brainstorming
Brainstorming

Why wouldn’t businesses incorporate new technology and social media into their business models?

key concepts
Key Concepts
  • Consumer expectations have risen as social media drives their attention toward products, businesses, and ideas
  • Organizations must reshape their products and how they’re delivered to get ahead of changing forces in the new digital age
  • Businesses need to transform their traditional operating models to effectively respond to the needs of consumers today
rapid change
Rapid Change
  • Pressure is mounting on business leaders to adapt to “the new digital age”
    • Consumer demand
    • Internal affairs
analytics to customer value proposition what consumers want
Analytics to Customer Value Proposition(What Consumers Want)
  • Evaluating trends leads to:
    • Enhancement
    • Extension
    • Redefining
  • Analytics Tool: Visual Technologies

Better Customer Experience

strengths and weaknesses
Strengths and Weaknesses
  • Strengths
    • Discussion of the challenges and potential results of updating business models
  • Weaknesses
    • No discussion of the difficulty businesses are having with transitioning
      • Why companies fail
slide12
- Fin -

…but if we have time…

brand integration
Brand Integration
  • Why? Because Nick Duger loves it! (and I hope you will too)
    • DumbDumb – “The Dancer” (4:07)
    • DumbDumb – “Prom Date” (5:14)