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Computer 911

Computer 911. William J. Cody MSIT 588 12/15/05. Introduction. Local San Diego Repair Shop Owners Art Vandalay Peter VanNostrand Five MCP-certified techs A+ NET+ SECURITY+. Website Purpose. Primarily informative Explain services Testimonials section Tutorials/tips. Target Market.

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Computer 911

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  1. Computer 911 William J. Cody MSIT 588 12/15/05

  2. Introduction • Local San Diego Repair Shop • Owners • Art Vandalay • Peter VanNostrand • Five MCP-certified techs • A+ • NET+ • SECURITY+

  3. Website Purpose • Primarily informative • Explain services • Testimonials section • Tutorials/tips

  4. Target Market • Aged 25-55 • Lower spectrum is college students • Main demographic has 0-3 children • Well-educated • Not particularly knowledgable

  5. Competitor Analysis • Best Buy aka “Geek Squad” • CompUsa • Systems Express • Computer Tamers • SD Geek

  6. Competitor Analysis CompUSA

  7. Competitor Analysis SD Geek

  8. Competitor Analysis Geek Squad

  9. Competitor Analysis Systems Express

  10. Competitor Analysis Computer Tamer

  11. Website Proposal • Objective: Answer the following questions for the customer: • What is happening with their computer • What can Computer 911 do to remedy the situation • How long will it take go get the problem fixed • How much will it cost • What do other people think about Computer 911

  12. Design Scheme

  13. Testing • PC • Internet Explorer 6.0 • Firefox • Netscape • Various platforms (laptops, etc) • MAC • Safari • Solicit Feedback • Random USD students

  14. Marketing

  15. Conclusion • Loyal existing customer base • Excellent customer support • Expand their business • Existing competition downfall • Too expensive • Incomplete/sloppy websites

  16. Questions?

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