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Module 1: Strategic direction for training institutions. MOA – FAO – TCP Workshop on Managing Training Institutions Beijing, 9 July 2012. Objectives (I). To differentiate between mission, business strategy, and business plans as means for providing strategic direction to training institutions.

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module 1 strategic direction for training institutions

Module 1: Strategic direction for training institutions

MOA – FAO – TCP Workshop on Managing Training Institutions

Beijing, 9 July 2012

objectives i
Objectives (I)
  • To differentiate between mission, business strategy, and business plans as means for providing strategic direction to training institutions.
objectives ii
Objectives (II)
  • To recognize how several international and national training institutions have developed missions, business strategies, and business plans to guide their activities.
objectives iii
Objectives (III)
  • To practice the development of a practical business strategy…
    • …for the international training work of the Freshwater Fisheries Research Centre (FFRC) and the Hunan Hybrid Rice Research Centre (HHRRC)
strategic direction
Strategic direction
  • Effective training centres must know what they want to accomplish and how they are going to do so.
  • A clear strategic direction enables all members of staff to make good decisions and take appropriate actions.
strategic direction1
Strategic direction
  • A clear strategic direction enables a training centre to present a compelling vision of its work to key stakeholders:
    • The ‘parent’ institution;
    • Funding agencies; and
    • Potential clients.
strategic direction2
Strategic direction
  • The process of developing, refining, and communicating missions, business strategies, and business plans can also have a positive impact on the productivity of members of staff in the organization.
three levels of direction
Three levels of direction
  • Mission
  • Business strategy
  • Business plans
mission
Mission
  • The mission statement is a clear and concise expression of the fundamental purpose of an organization. The mission statement provides, in just a few words, a sense of direction for what all members of an organization are striving to achieve.
business strategy
Business strategy
  • A business strategy is a short description of how a given organization intends to succeed in a competitive marketplace. There are three key elements to a sound business strategy:
    • Goal
    • Scope
    • Competitive advantage
business plans
Business plans
  • Business plans provide a more detailed overview of what an organization hopes to accomplish, and how it intends to go about doing so.
  • Structure and content of business plans vary according to context.
business plans1
Business plans
  • For training institutions, business plans should contain forecasts of academic activity and financial results, as well as the analysis of recent performance, target audiences, and competitors.
  • Key issues relating to marketing, human resources, and information technology should also be described.
example of strategic direction
Example of strategic direction
  • Continuing Education, University of Calgary
  • See the Training Manual for
    • Background
    • Mission
    • Business strategy
    • Business planning framework
activity
Activity
  • Brainstorming the elements of a business strategy for the international training activities of the FFRC and HHRRC:
    • Goal
    • Scope
    • Competitive advantage
thank you

Thank-you.

Time for questions and discussion.