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Mastering Social Media Conversations: Strategies for Long-Term Customer Engagement

Discover the art of conversation on social media to attract and retain customers for life. Learn key elements of Web 2.0 participation such as customization, openness, and user-generated content. Understand the importance of authenticity, listening, and adding value. This book explores effective social marketing strategies to drive sustained organic traffic and build strong customer relationships. Find out how to leverage various traffic sources like blogs, videos, and social bookmarking to increase credibility and customer reach. Learn how to monitor, analyze, interact, and lead in the social media landscape. Start engaging with your customers today and create a meaningful online community.

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Mastering Social Media Conversations: Strategies for Long-Term Customer Engagement

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  1. The Art of Conversation Social Media: The Key to Effectively Attracting and Retaining Customers for Life

  2. Key Elements of Web 2.0 Participation Easy access Customization Conversation Long tail Friend finding/network building Sharing Openness User generated content

  3. Key Elements of Web 2.0 Harnessing Collective Intelligence Participation Easy access Customization Conversation Long tail Friend finding/network building Sharing Openness User generated content

  4. Consumer media consumption continues is increasingly fragmented but social networks are the only content services that command mass adoption

  5. Participation Population

  6. What is Social Media? “Online applications, platforms and media which aim to facilitate interaction, collaboration and the Sharing of content”

  7. Source:UniversalMcCann, Wave 3 March,2008

  8. Authenticity Listening/Sharing Adding Value Active/Frequent Building Credibility Building Community What it’s NOT about: Selling Misleading YOU Key Elements of Social Marketing

  9. Sustained Organic traffic Little-to-no media spend Relevant customer reach Increased credibility Strong customer relationships WOM traffic Sustained customers with eventual revenue potential What this means for your business

  10. Have a variety of traffic sources: Create a blog Develop authority (technorati, scribd) Comment on other blogs Use Video (Ustream, Mogulus) Use Flickr Yahoo! Answers Reciprocal Links Social Bookmarking Non self-serving Frequent Bookmark the good stuff Discover new stuff Merge with the group Be an SME Add comments to other people’s bookmarks Create tags Actively participate in the community Earn the right to be self-serving after you’ve proven your value Drive Continuous Traffic

  11. Be accessible to your potential/current customers. Let them know you’re paying attention. Monitor relevant Blog/Article Alerts Create a Squidoo page Twitter/ Tweetscan/Twitterfeed getsatisfaction.com Retain your customers

  12. Value you get = Value you give • Monitor • Analyze • Interact • Lead

  13. Thank you

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