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At Table19 we try and look for different ways we can make our work and our brands more remarkable. These inquisitions are called Remarkable Matters, and my findings were all around the world of Social Media.
I find it fascinating that merely 10 years ago social networks were still relatively new news and now they have become a necessity for brands the world over. These digital platforms enable brands to interact with people in a truly personal way, helping to understand their likes and dislikes, and build a strong connection because of it.
In all I believe this is the modern source of remarkable experiences.

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Remarkable Matters: The Art of Conversation


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    Presentation Transcript
    1. Remarkable Matters: The Art Of Conversation

    2. Everyday T19 is thinking of remarkable ways to communicate with people.

    3. And when we talk to them, people are talking back. Sometimes good, Sometimes bad, But talking none the less.

    4. How can we make T19 famous for continuing the conversation?

    5. How can we make T19 famous for continuing the conversation? You guessed it...

    6. How can we make T19 famous for continuing the conversation? SOCIAL MEDIA You guessed it...

    7. This isn’t just about putting a Facebook icon on every bit of work we do. People may already be talking about our work, but it’s our job to give them a reason to talk to us and make the experience feel remarkable.

    8. So what are we going to talk about today? • Understanding social • Who is doing it brilliantly and what does it mean for us? • How we can make sure we’re doing it for our clients

    9. What is social media ?

    10. Any place where consumers can have a conversation about your brand.

    11. 1,350 mil The big guns 343 mil Measured by active users Dec 2014 332 mil 300 mil 284 mil 230 mil

    12. It’s good to start thinking outside the box. Don’t jump straight to a Facebook post or Hashtag.

    13. Social has changed the way clients do business: Consumers  have   the  power  to  directly   affect  a  brand’s   reputation Brands  can  talk  to   these  consumers   on  a  mass  scale But  also  interact   with  individuals  on   a  personal  level Creating  a  richer   connection  between   consumer  and  brand

    14. What’s at the heart of great social media?

    15. What’s at the heart of great social media? Audience Needs

    16. What’s the value for the brand’s audience? It’s not just a case of build it and they will come, brands need to provide genuine value for their audience. Think about the conversations they would be having.

    17. So how should we be critiquing good social ideas? Make  sure  the  social  idea   works  for  the  audience  not   just  the  brand,  making  their   experience  more  remarkable.

    18. Inspiration

    19. Mercedes - Car Builder http://instagram.com/gla_build_your_own

    20. droptheweapons.org - Choose A Different Ending https://www.youtube.com/watch?v=JFVkzYDNJqo

    21. Taken3 Particular Set Of Skills https://www.youtube.com/watch?v=535J4gYXsxs https://www.linkedin.com/in/bryanmillssecurity

    22. Barack Obama Winning Playlist

    23. bmi Holiday Lottery http://bmisocialplanet.tumblr.com/

    24. McDonalds #McDStories

    25. U2 Free Music For All

    26. How can we make sure we’re doing the best social for our clients?

    27. We want to be talking with someone...not at them Our communications typically talk at people, but when we follow-up with a social idea we need to be talking with them. If they can get something they want out of our conversation, they’ll have a more remarkable experience.

    28. What does the audience want?

    29. Trying to lead by example...

    30. SUBJECT??BRITAIN. WE’RE HERE TO MAKE YOUR PHONE LOOK GOOD Trying to lead by example...

    31. SUBJECT??BRITAIN. WE’RE HERE TO MAKE YOUR PHONE LOOK GOOD Trying to lead by example...

    32. We should all think real-time. If something happens in the world that one of our brand’s audiences would like to hear about, this could be an opportunity to talk to the client. To wrap this up...

    33. We don’t always need a brief to be remarkable