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The Science and Math Behind The Art of Kraft’s Delicious Content

The Science and Math Behind The Art of Kraft’s Delicious Content . Kraft CRM Content Marketing Platform: Development + Distribution. Content Marketing Brief Create delicious meal solutions that inspire amazing food stories which spread to drive sales and create value for Kraft Foods.

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The Science and Math Behind The Art of Kraft’s Delicious Content

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  1. The Science and Math Behind The Art of Kraft’s Delicious Content

  2. Kraft CRM Content Marketing Platform:Development + Distribution

  3. Content Marketing Brief Create delicious meal solutions that inspire amazing food stories which spread to drive sales and create value for Kraft Foods.

  4. Publisher Strengths, Owned Channel Power • Critical scale, with better consumer engagement • Unmatchable level of content integration • Real time and nimble distribution • Proven platforms that reach consumers highly receptive to Kraft brands

  5. Owned Media Outperforms IndustryContent Beats Media

  6. There is Math Behind Great Art

  7. And Math Inside Food

  8. Math Informs Our Content PlansData is Ingredient for Success

  9. We Know What’s Inside:Tapping the Goldmine

  10. Data Guides Content Development

  11. Data Drives Cross Channel Programming • Magazine: Wow Her • Starch results on likelihood to make recipe

  12. Data Drives Cross Channel Programming • Website: Inspire Her • Engagement with Hero recipe

  13. Data Drives Cross Channel Programming • Social: Inspire & Connect Her • Repins and Shares

  14. Data Guides Content Distribution

  15. Great Content Travels Look For Sparks and Fan the Flames

  16. Asking the Audience Yields Delicious Response

  17. Unparalleled Content Integration Drives Reader Engagement

  18. CRM Content Marketing Key Takeaways Leveraging CRM Data • Use 1st Party behavioral data and activity to spark insights, provide real time learning, and power activation Content Development • Powerhouse of culinary insights and consumer cooking behavior that can be accessed for brand planning and insights • Leverage and influence multi-channel content calendar to shape brand content strategy and development Content Distribution • Content outperforms media • Content placements ignite earned amplification (viral) effect • Unique owned channel opportunity to integrate in print editorial

  19. THANK YOU!

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