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Ask just about any person what are some of the biggest differences between business now and
forty years ago and one of the first things they will mention is technology. Yet, even so, some
people conduct their business in ways that suggest they think it’s still 1976. Take franchise
management. Whether you’re the CEO of massive company with countless branches or an
individual franchisee who is part of a larger brand, you’re going to need to utilize technology as
best you can to run your business effectively. So here are some technology tips to help you
master franchise management.
Enterprise Resource Planning
Enterprise Resource Planning (ERP) software is your friend. Trying to be a successful franchisor
or franchisee without ERP software is like trying to dig a tunnel without a shovel. I mean, you
could probably do it with your hands, a spade, or some other gardening tools. But it would take
an inordinately long time, it would be very difficult, and pretty messy. And why would you want
to, anyway? If there is better technology available, why not use it?
That’s what ERP software does for franchise management. ERP software helps you optimize
inventory levels and your supply chain, improve marketing, and increase sales for both
franchisors and franchisees. To learn more about why you need FranchiseERP software, click
Customer Relations Management
No franchise can survive without customers. Yet it’s astonishing how many franchisees and
franchisors don’t put in enough effort to foster a good relationship with their customers.
Customer relations management (CRM) is all about understanding, managing, and connecting
with your customer base. And the best way to do this is with some high quality CRM software.
CRM software will help you learn more about your customers, categorize them into different,
appropriate subgroups, and trackall communication between your staff and your customers. It
also gives you a 360 degree view of who your customers are and what they are interested in,
and it will pay for itself, usually sooner than later. Without Franchise CRM software, you won’t
understand your customers as anything more than numbers on a spreadsheet. That’s why it’s
imperative to get the right CRM software systems to understand who your customers are and
exactly what they need.To learn more about how Franchise CRM software systems increase
profits, click here.
No mater how many customers or clients you have now, you should always be looking for
more, because you never know what will happen. Identifying leads –and subsequently
converting them into clients—is paramount to franchise management. But it’s darn near
impossible without the right technology. That’s why FranchiseSoft’s Email Marketing and SMS
Marketing features are integral to generating leads through franchise marketing. Acquiring
leads is a crucial aspect of successful franchise marketing, so you need the best technological
advances available to you to help.
Many franchisors and franchisees know that hiring the right employees is key to the success of
their franchise. But just as important is that once you have the right team, you need to manage
them effectively. An employee management solution can go a long way to helping franchisors
manage their workforce. To learn more about features of an employee management solution
for franchisors, check out FranchiseSoft’s helpful and easy-to-use Employee Management
These are just four areas to master franchise management. To learn some more or to inquire
about FranchiseSoft’s great ERP and CRM software, please don’t hesitate to contact us today!
To Know More Visits: http://franchisesoft.com/4-tips-to-master-franchise-management-using-