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AIDS: An invisible theme in the media

AIDS: An invisible theme in the media. Joel Encarnación Rosado University of P uerto R ico Río P iedras Campus English 4057 Zenaida S anjurjo. Introduction. The objective of this project is show the lack of care in the media about the care of AIDS over the last years.

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AIDS: An invisible theme in the media

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  1. AIDS: An invisible theme in the media Joel EncarnaciónRosado University of Puerto Rico RíoPiedras Campus English 4057 ZenaidaSanjurjo

  2. Introduction • The objective of this project is show the lack of care in the media about the care of AIDS over the last years. • The ultimate goal of this project to develop sexual responsibility in the college community about AIDS and STD’S.

  3. Introduction • Mass media are generally defined as those channels of communication which are capable of reaching heterogeneous audiences simultaneously with uniform messages. • American has oftenbeendescribed as a societydominatedbythemass media. (Gross)

  4. Introduction • Todaythemass media influencedirectly in thebehaviour and knowledge of thepopulation. (Elkamel, 1996) • Howdidthe media, and television in particular acuiresuchpower in a society of over 250 millionpeople? (Gross)

  5. Introduction • “The answer lies in the changes in technology and society in the past century.” (Gross) • “The world has become a single giant organism, whether we like it or not, and its nervous system is telecommunications”. (Gross)

  6. Introduction • ‘’Ourknowledge of theworldbeyondourimmediatesurroundingsismade up largely of whatthiselectronicnervoussystemtransmitstous’’. (Gross) • “Representation in the media is in itself a kind of power”. (Gross) • Forthisreason, today’smass media are suffering a lack of professionalism.

  7. Introduction • This situation can be appreciated in the lack of care of important themes. • One of the theme that the are avoid in today’s media are: Sexuality, AIDS and STD’s

  8. HIV/AIDS • AIDS is a disease that affect the human immune system. • AIDS is transmited by the direct transfer of bodily fluids. • Also the virus can be transmitted across the placenta or through the breast milk from mother to infant.

  9. HIV/AIDS • The first cases of what would later become known as AIDS were reported in the United States in June of 1981. • Since then, 1.7 million people in the U.S. are estimated to have been infected with HIV. • The first cases were registered in five homosexual men in Los Angeles.

  10. HIV/AIDS • At the beginning, it was thought AIDS was a type of cancer called Kaposi's sarcoma, who affects only homosexual men. (Altman, 1982) http://www.nytimes.com/1982/06/18/us/clue-found-on-homosexuals-precancer-syndrome.html • In 1982 the syndrome was termed “GRID” (Gay-related immune defiency)

  11. Gay community and AIDS • Gay community is understood as a response to the AIDS crisis which prompted a renewal of radical activism (Jagose, Queer) • The emergence of AIDS and its implicit link with the gay male community, and development of conservative political movements changed the context for homosexual representation on television

  12. Gay community and AIDS • The epidemic dramatically affected media organizations attitudes about gay and lesbian topics.

  13. Media and AIDS (1980 to 2013) • With the advent of the AIDS epidemic in the early 1980s. Being diagnosed with AID was a matter of life and death. • Today the AIDs patients have a more possibilities to survivor to AIDS.

  14. Media and AIDS (1980 to 2013) • For this reason over the last few years, the expose of the AIDS in the media have declined. • The decline coincided with the change in the nature of the HIV/AIDS epidemic in the U.S. from an absolute death sentence to a chronic disease that more people live with and manage day to day”.

  15. 1980 media vs 2013 media • In the 1980's media was fully composed about AIDS prevention campaign. • The homophobia increased in the television, news and the radio. • In the 1980 a common media frame was to distinguish between “innocent”victims of AIDS, who did not acquire the virus from gay sexual contact, and, implicity, the “guilty”victims of AIDS, who did. (Fejes, 1993)

  16. 1980 media vs 2013 media • Although, the media in the 1980's was discriminatory. At least, they talk about AIDS and his prevention. • Today, there is not anything related to AIDS in the mainstream media. • However, the number the number of cases of AIDS still increasing. • Only the campaign against AIDS are found in the web.

  17. HIV/AIDS and diagnosed by year

  18. Today AIDS activists protested the media’s silence about AIDS.

  19. Media in 1980 • NBC’s earliest report on AIDS 1982: http://www.youtube.com/watch?v=1LKJ5ZzzL0w • Early CBS Report on AIDS: http://www.youtube.com/watch?v=X23vKiBE88E • AIDS 1986: http://www.youtube.com/watch?v=KOvC0JWzyKI • Public Information AIDS 1986: http://www.youtube.com/watch?feature=endscreen&v=9SqRNUUOk7s&NR=1

  20. Media in 2013 • Aides Smutley: http://vimeo.com/21134308 • Aides Willy the tourist: http://vimeo.com/22913896 • Take action: http://vimeo.com/13577762

  21. Social Construction • The AIDS theme can be defined like a social construction. • The general population thinks that only those who have risk behaviors are candidates to be infected with AIDS. • The reality is that, all of us are exposed to be infected with AIDS. • Is moment to broke the stigma about the AIDS and STDS.

  22. Conclusion • I chose this theme, because I found pertinent alert about the lack of conscience of the media about the AIDS. • You need to know that the AIDS and other STDs are around us. • As the future of our country we must learn to lead a healthy sexual life.

  23. Conclusion: • The decline of the media treating the theme of AIDS show the incompetence of the mechanism of communications of our country. • This situation is totally detrimental for those who do not have an sexual education. • It is necessary to establish different ways to get the message that AIDS is still active.

  24. Conclusion • Instead of using the media for trade and show business, it's time to use them for something useful and necessary. • In the absence of campaigns on AIDS care has emerged a young company without awareness of this condition. • Use your conscience and protect yourself.

  25. Bibliography • Gregory M. Herek. AIDS and Stigma • MollyanBrodie. AIDS at 21: Media coverage of the HIV Epidemic 1981-2002 • Fred Fejes. Invisibility, Homophobia and Heterosexism: Lesbians, Gays and the Media • FaragElkamel. Can mass media prevent AIDS: the need for well planned behaviour change communication programmes. • Aids on television • The mediated society • The languages of sex • Queer • The invention of sexuality

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