Unit 4 Establishing Sound Profiles for the Company

Unit 4 Establishing Sound Profiles for the Company

Reading and Translating Reading A: Managing People and Organization Reading B: Product Questionnaire • Simulated Writing: Memo • Listening and Speaking: Reporting

Reading A Managing People and Organization • Two of the most famous fast food restaurants: KFC (Kentucky Fried Chicken) McDonald’s

1. What impressed you most when you went to McDonald’s for the first time? delicious food cleanliness and tidiness quick service satisfactory service slogan uniform crowds of people ……

2. What factors made you go to McDonald’s again and again? delicious food efficiency in service advertisement for new products nice environment ……

Founded: in 1954 by Ray A. Kroc (Dick & Michael Donald ) • General headquarter in Oakbrook, Illinois • First McDonald’s in China: in Shenzhen in 1990 • restaurant with counter，drive-through，theme restaurant

Management of McDonald’s • standardized management criteria of service: QSC&V ---- quality, service, cleanliness & value • strict examination and supervision system • sound training system Hamburger University • united advertising fund

heritage: the traditional beliefs, values, customs etc. of a family, country, or society the importance of preserving the national heritage beautiful old buildings which are part of our heritage

Paraphrasing: Leadership and doing the right thing has been the legacy of McDonald’s throughout the 45-year history. legacy: ① money or property left to somebody in a will ② things passed to somebody by predecessors or from earlier events • In the past 45 years, McDonald’s regards leadership and doing the right thing as their inheritance.

commitment: a promise to do something or to behave in a particular way Are you ready to make a long-term commitment ? commitment to:Our company has a commitment to quality and customer service. commit (v.): ① to do something wrong or bad or unlawful commit murder, suicide, theft, a blunder, an unforgivable error ② to order somebody to be placed in a prison or in a mental hospital ③ to set money or time apart for something The company has committed funds to an advertising company.

④to say that someone will definitely do something or must do something commit sb. to doing sth. He has clearly committed his government to continuing down the path of economic reform. commit yourself to (doing) sth. The banks have committed themselves to boosting profits by slashing costs. ⑤commit something to memory: to learn something that you can remember

Translating: In fact, McDonald’s has committed to creating an environment which values and respects employees, recognizes and rewards their performance and provides them meaningful growth opportunities. • 事实上，麦当劳致力于创造一个这样的环境：员工既能体现自身价值又能受到他人的尊重，他们的工作得到认可，他们的成绩受到奖励，并且能得到良好的发展机遇。

McDonald’s has also had in place five people principles to make sure they deliver on their promises. in place: existing and ready to be used deliver: deliver sth to sb: to take goods, letters, packages etc to a particular place or person deliver a speech/lecture/address etc: to make a speech etc to a lot of people The king delivered a televised speech to the nation on Nov 5. deliver on sth.: to do what people expect you to do or what you promise to do

Translating: • Mr. Smith is going to deliver a lecture on the importance of delivering products to customers on time. 史密斯先生要开一个讲座，主题是准时送货的重要性。 • McDonald’s has proposed and carried on performing the five people principles in order to make sure they keep their commitments. 麦当劳还恰当地制定了五项员工管理原则，以确保他们信守自己的诺言。

How does McDonald’s encourage its employees to continue their studies? Education always comes the first in any circumstances in McDonald’s. They have programs to reward good grades and school attendance. They provide tuition for employees to continue their education.

in partnership with: together with • complement: combine well (and often contrastingly) with (sth) to form a whole His business skill complements her flair for design. • stand head and shoulders above: get priority over sth. stand head and shoulders above those around: 鹤立鸡群

Paraphrasing: A food safety check list is used daily in each restaurant to validate that food safety standards and procedures are in place. • Validate: to prove that something is true or correct, or to make a document or agreement officially and legally acceptable = confirm Many scientists plan to wait until the results of the study are validated by future research. • be in place: be established or operational • A food safety check list is used every day in each restaurant to make sure that the food served meet the established standards and procedures.

Five People Principles: 1. Respect and Recognition 2. Values and Leadership Behavior 3. Competitive Pay and Benefits 4. Learning, Development and Personal Growth 5. Resources to Get the Job Done • What is the theme of the Five People Principles?

Translating: • Managers treat employees as they would want to be treated. 经理们像员工自己所期待的那样对待他们。 • treat – treatment • While she was undergoing medical treatment, her son’s visits are a great treat for her. 她在接受治疗的时候她儿子来看望了她，这成为她最大的乐事。

Each employee acts in the best interest of the company. Each employee’s behavior should comply with the interest of the company. Translating: • They communicate openly, listening for understanding and valuing diverse opinions. They accept personal accountability. They coach and learn. 他们彼此坦诚交流，倾听他人意见增进彼此了解，尊重他们不同见解，勇于承担个人职责。他们既训练别人，同时又向别人学习。 • Translating: Employees receive work experience that teaches skills and values that last a lifelong time. 员工们从工作中获取经验，从中学会工作技能并且懂得个人价值，这能让他们终身受益。

Paraphrasing: • Restaurants are adequately staffed to allow for a good customer experience as well as to provide schedule flexibility, work-life balance and time for training. • Staff: n. ①The group of people who do the work of an organization ②A thick stick used as a support or as a sign of office

staff (v.): to provide the workers for something allow for: to make it possible for something to happen or for someone to do something, especially something helpful or useful • The adequate staff members in restaurants make it possible for customers to get good service and for employees to strike a balance among work, life and training as well.

Simulated Writing：Memo • Memoranda are initially called “memos”. • A business memo helps members of an organization communicate without the need for time-consuming meetings. It is an efficient way to convey information within an organization.

与业务信函相比，备忘录具有以下特点 • 只是在公司内部传阅 • 不用写地址，一般在备忘录顶部都印有企业名称 • 不用再信尾加恭敬性的结束语

Memo To: (reader’s name and job title) From: (your name and job title) Date: Subject: (specifically what the memo is about) …………………………......... ……….....Message…….……. ………………………………. ……………………………….

Attention: • less formal • the tone of the memo • When extra copies of memos for distribution to other members of staff are needed, a list of the names is typed at the bottom left hand of the memo, preceded by the letters “cc” (copy circulated). • Enc. or Encl. for enclosure notation

Memo To : LydiaFrom: Carol LintonDate: August 8, 2002Subject: Room ReservationMessage :I received this room reservation request this morning. Please fill in the Booking Room Form and pass it to Reception Desk.

Write a memo according to the given information • Date: 23 March, 2005 • To: all areas and Ms. L Benson, Mr. D Franklin • From: Maggie Leung • Content: 1. Annual party on 25 March 2. One item at least in the program is required in each department. 3. Try to encourage the participation of all staff. 4. Inform the name of the program in advance.

Memo To: all areas and Ms. L Benson, Mr. D Franklin From: Maggie Leung Date: 23 March, 2005 Subject: activities We will have the Annual party in our company on 25 March. Every department is required to prepare one item at least in the program, and for the sake of our previous arrangement, please inform us the name of your program in advance. Try to encourage the participation of all staff in your department. cc Ms. L Benson Mr. D Franklin

收阅人：全体员工 撰写人：安德鲁.凯主题：奖励休假恭喜大家！本年度最后一个季度的销售任务已经超额完成，按照许诺，每位职员都将获得一次休假奖励。7月17日我们将关门歇业休假一天。希望大家玩的开心------这是你们自己赢得的机会。

Memo To : AllFrom: Andrew KaySubject: Bonus HolidayCongratulations! We exceeded our sales goals for the last quarter, and, as promised, every employee will receive a paid bonus holiday. We will close for this holiday on July 17. Enjoy yourself ------ you’ve earned it.

Answer to the assignment 1 The Accounting Department is in need of new computers to cope with the growing business of our company. 2. I'd like to remind you that you are expected to have an interview with one of the applicants at 8:30 tomorrow. 3. I received this fax from one of our regular customers this morning. It complained about the delay of delivery of order No .DJ834. 4. Please pass it on to the sales manager and urge him to give me a satisfactory solution. 5. I'd like to remind you that next week's business conference in Paris has been postponed until Thursday, July 23. 6. Please ask the after-sales department to send a serviceman to our regular customer, Jenson brothers' co. ltd. 7. Please fill in this booking room form and pass it on to the reception desk. 8. I came across an advertisement of a person seeking employment yesterday and thought the applicant might be suitable for the vacant position we advertised.

Unit 4 Establishing Sound Profiles for the Company