1 / 24

Company Profiles

Company Profiles. Establish: Year 2010 Business: Bluetooth Solution Provider Products: AES DKM- 03A (BC03), AES DKM-04R (BC04) Market: Automotives (Car Kits & Car Audio) Usage: AES DKM-03A 10K / Month; DKM-04R 30K / Month Experience: Car Handsfree from 2001.

gin
Download Presentation

Company Profiles

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Company Profiles Establish: Year 2010 Business: Bluetooth Solution Provider Products: AES DKM-03A (BC03), AES DKM-04R (BC04) Market: Automotives (Car Kits & Car Audio) Usage: AES DKM-03A 10K / Month; DKM-04R 30K / Month Experience: Car Handsfree from 2001

  2. Bluetooth Grounding • 2.4 GHz Application • Standard Platform by SIG • Class 1: 100M Class 2: 10M Class 3: 1M • Version: V1.2, 2.0, 2.0+EDR,3.0,4.0+HS • Low Power consumption • Profiles – HSP / HFP / A2DP / AVRCP / OPP / FTP & etc.

  3. History of Bluetooth Bluetooth 1.0A (July 26, 1999) Bluetooth 1.0B (December 1, 1999) • Suffered from a number of interoperability and anonymityproblems. Bluetooth 1.1 (Feb 22, 2001) • Improved robustness. • Support for non-encrypted channels. • Received Signal Strength Indicator (RSSI).

  4. Bluetooth 1.2 (Nov 5, 2003) • Adaptive Frequency-Hopping (AFH) to avoid interference • Add Fast Connections (typical = 100 ms) • Extended Synchronous Connections Oriented links • (eSCO) improved voice quality of audio connections. • 50 million Bluetooth chips shipped

  5. Bluetooth 2.0 + EDR (Nov 4, 2004) • Enhanced Data Rates (EDR) bringing user data transfer • rates of up to 2.1 Mbit/s. • Reduced power consumption. • 2006 - 500 million Bluetooth chips shipped Bluetooth 2.1 + EDR (July 26, 2007) • Specification improvements and feature enhancements • Extended Inquiry Response • Secure Simple Pairing • 2008 – 1 billion Bluetooth chips shipped

  6. Bluetooth 3.0 + HS (April 21, 2009) • Use of 802.11 b/g radio for High Speed data transferusing Bluetooth profiles • Data rate 24Mbps for data; • Approximately 8 times faster than EDR if no SCO connection • active • 12Mbps with SCO (for voice); • Approximately 4 times faster than EDR if SCO connectionactive • Enhanced Power Control Bluetooth 4.0 (Dec 17, 2009) • Bluetooth Low Energy controller • Bluetooth 4.0 (Jun 30, 2010) • Bluetooth Low Energy Host

  7. Profiles Headset Headset A2DP BT Headset AVRCP A2DP Handsfree Handsfree Mobiles BT CAR Audio

  8. Solutions Distribution

  9. Applications - Audio

  10. Applications – Automotives

  11. Features Required • Handsfree Profile • A2DP Profile • Acceptable Echo Cancellation • Acceptable Full Duplex Speaking • AVRCP Profile • OPP Phone Book Transfers • Caller ID + Redial

  12. Current Solution Block Diagram Car MCU 8 to 16 Bit BC03 / BC05 RF Codec Echo Handling 7 Layer SW 8M Flash (Application + PS Key + CVC) UART I/O AES DKM-03A / AES DKM-05A (BC03 / BC05) Modules Sales to Market: ~USD5.50 to USD5.80

  13. AES DKM-04R

  14. AES DKM-04R ARM 9 AES DKM-04R 4 Layer Software Handling RF UART PSKey + CVC Upper 4Layer Software I/O Codec • Competitive Edge: Price: USD2.3 / PC • Applications: Car Audio CD/DVD usage: 500-800K • Car Codec: Sunplus 8104GB / 8202GB

  15. CarKit Application • Main Stream: BC03 / BC05 (CVC) • Less Demand in Fortemedia • High competition on Cost • TTS is up coming concern but not a “Must”

  16. Major Customers

  17. Potential Customers

  18. Roadmap 2011 BT3.0 / 4.0 HS

  19. WEAPPRECIATEPARTNERSHIP • WERESPECTEFFORT • WECREATEWIN-WIN

More Related